PROSPECTS AND OPPORTUNITIES
AFH adult incontinence and AFH wipers are set to be the strongest performers across the forecast period
Sales of away-from-home tissue and hygiene products are expected to rise over the forecast period, but several challenges will continue to influence the overall performance. While the market is experiencing positive value growth, volume growth is anticipated to remain subdued.
Health, manufacturing and cleaning services are set to drive ongoing demand for AFH tissue products
Distribution channels for AFH tissue and hygiene will be shaped by several key factors, including the ongoing rise of homeworking, and the growing demand for more sustainable and cost-effective solutions.
Innovation is set to focus on sustainability, performance enhancements, and cost-effective solutions
As businesses and consumers increasingly prioritise environmental responsibility, manufacturers will be pressured to offer eco-friendly solutions that align with global sustainability trends. Sustainability will, therefore, be a key focus over the forecast period, with companies prioritising eco-friendly products, such as those made from recycled materials or featuring biodegradable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Belgium?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Belgium?
- How are products distributed in Away-From-Home Tissue and Hygiene in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Belgium - Category analysis
KEY DATA FINDINGS
Ongoing value growth in AFH tissues despite a range of challenges
AFH adult incontinence records a value uplift despite facing demand challenges
Innovation in AFH tissue and hygiene prioritises sustainability, hygiene and efficiency
AFH adult incontinence and AFH wipers are set to be the strongest performers across the forecast period
Health, manufacturing and cleaning services are set to drive ongoing demand for AFH tissue products
Innovation is set to focus on sustainability, performance enhancements, and cost-effective solutions
Tissue and Hygiene in Belgium - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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