Tourism is expected to be a key driver of volume growth in 2025. Although the Olympic Games in Paris did not deliver the anticipated boost, forecasts suggest an influx of inbound arrivals, especially from the US, thanks to a strong dollar, as well as more French consumers staying in France due to limited purchasing power and hopes for better weather than in 2024.
AFH adult incontinence looks set for further expansion throughout the forecast period. France’s ageing population continues to fuel volume sales, with the growth and modernisation of nursing homes playing a central role.
The impact of inflation is expected to linger at least into the early part of the forecast period, with many restaurants and hotels having faced escalating electricity costs and even bankruptcies towards the end of the review period. While this may suppress short-term demand for AFH tissue products, it could also consolidate sales among remaining players.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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