In 2025, away-from-home tissue and hygiene in France experienced a year defined by macroeconomic headwinds and shifting demand dynamics. While away-from-home hygiene sales maintained steady growth, benefiting from the ageing population and increasing needs in healthcare centres, away-from-home tissue sales struggled to achieve any meaningful growth in both volume and value. The hospitality, restaurant and catering (horeca) channel—typically the main engine of growth for tissue sales—was notably
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in France?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in France?
- How are products distributed in Away-From-Home Tissue and Hygiene in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in France - Category analysis
Key Data Insights
Consumer Spending Cutbacks Lead to Weak Tissue Sales
Consumer Spending Cutbacks Lead to Weak Tissue Sales
Healthcare Centres Drive Hygiene Gains as Tissue Stagnates
Nursing Homes Set to Drive Hygiene Demand
Elderly Population Expansion Set to Fuel Hygiene Gains
Hospitality, Restaurants and Catering Maintain Stability as Business and Industry Falter
Tissue and Hygiene in France - Industry Overview
Premium and Budget Brands Respond to Polarised Consumer Expectations
Key Data Insights
Premium and Budget Brands Respond to Polarised Consumer Expectations
Menstrual Care Dominates While Adult Incontinence Surges in France
Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling
Brands Expected to Respond to Health Concerns by Improving Product Composition
Private Label Makes Steady Gains as National Brands Lose Ground
Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience
Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits
Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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