PROSPECTS AND OPPORTUNITIES
Tourism should help support sales during forecast period
Tourism is expected to be a key driver of volume growth in 2025. Although the Olympic Games in Paris did not deliver the anticipated boost, forecasts suggest an influx of inbound arrivals, especially from the US, thanks to a strong dollar, as well as more French consumers staying in France due to limited purchasing power and hopes for better weather than in 2024.
Adult incontinence set to rise further
AFH adult incontinence looks set for further expansion throughout the forecast period. France’s ageing population continues to fuel volume sales, with the growth and modernisation of nursing homes playing a central role.
Recent inflation to leave lasting impact
The impact of inflation is expected to linger at least into the early part of the forecast period, with many restaurants and hotels having faced escalating electricity costs and even bankruptcies towards the end of the review period. While this may suppress short-term demand for AFH tissue products, it could also consolidate sales among remaining players.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in France?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in France?
- How are products distributed in Away-From-Home Tissue and Hygiene in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in France - Category analysis
KEY DATA FINDINGS
AFH adult incontinence drives volume growth in 2024
Sales supported by post-pandemic patterns, with Essity leading through Tork brand
Decline in value persists despite help from horeca channels
Tourism should help support sales during forecast period
Adult incontinence set to rise further
Recent inflation to leave lasting impact
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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