Away-From-Home Tissue and Hygiene in Costa Rica

May 2026

In 2025, away-from-home tissue and hygiene in Costa Rica faced a pronounced slowdown in sales growth compared to previous years, reflecting the strong impact of tourism trends on demand. Value sales msp reached CRC29.8 billion, with growth moderating to 0.9%, a notable deceleration from the double-digit increases seen in 2021 and 2022. The primary reason for this subdued performance is the downturn in international arrivals, which directly affected hotels, restaurants and other service-driven ve

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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Costa Rica?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Costa Rica?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Costa Rica?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Costa Rica - Category analysis

Key Data Insights

Kimberly-Clark Professional Leverages Horeca Partnership to Drive Wiping Solutions Uptake
Chart 1 Key Industry Trends for Away-From-Home Tissue and Hygiene
Kimberly-Clark Professional Leverages Horeca Partnership to Drive Wiping Solutions Uptake
Chart 2 Kimberly-Clark Professional Promotes Hygiene and Efficiency as Core Priorities
Wypall Activation Redefines Priorities for Hygiene and Efficiency in Professional Kitchens
Chart 3 Kimberly-Clark Professional Activates Wypall Through Cocina Maestra
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Operators Prioritise Efficiency and Reliability as Demand Shifts to Service-Led Formats
Adult Incontinence Expands in Care Settings as Population Ages
Chart 6 Analyst Insight for Away-From-Home Tissue and Hygiene
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Horeca Maintains Dominance as Healthcare Demand Rises
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Away-From-Home Tissue and Hygiene
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025

Tissue and Hygiene in Costa Rica - Industry Overview

Convenience Drives Growth through Discreet, User-Friendly Solutions

Key Data Insights

Chart 17 Key Industry Trends for Tissue and Hygiene
Convenience Drives Growth through Discreet, User-Friendly Solutions
Chart 18 Tena Expands Product Line to Boost Everyday Convenience
Chart 19 Saba Promotes Sleep and Wellbeing Through SabaNights
Saba Reframes Night Towels to Defend Value in Mature Landscape
Chart 20 Huggies Expands Inclusivity Through Extended-Size Diapers
Inclusive Product Range Strengthens Emotional Connection
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Convenience-Led Innovation Increasingly Shapes Purchasing and Usage Routines
Retail Tissue Set to Retain Dominance as Wipes Delivers Rapid Value Gains
Chart 23 Analyst Insight for Tissue and Hygiene
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Kimberly-Clark and Essity Respond to Private Label Challenge with Brand Strength
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Supermarkets and Small Local Grocers Dominate through Assortment and Promotions
Retail E-Commerce Remains Niche, Focused on Planned Bulk Replenishment
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Tissue and Hygiene
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Tissue and Hygiene
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

See all of our definitions
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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