PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery and government investment in tourism will drive growth
The growth in the strength of the horeca channel is set to drive the development of away-from-home tissue and hygiene in Costa Rica over the forecast period. The post-pandemic recovery, along with government investment in tourism, is boosting both external and internal tourism, prompting companies to increase their expenditure on tissue products.
Kimberly-Clark to strengthen its position with new distribution centre
Kimberly-Clark is expected to strengthen its position in the country and region with the opening of a new distribution centre in Costa Rica. This logistics hub, spanning 8,600 square metres with more than 11,000 pallet positions, had an investment of USD5 million.
Premiumisation expected to increase
Premiumisation is expected to increase over the forecast period as prices stabilise and Kimberly-Clark expands its offerings through its new distribution hub in Costa Rica. 2-ply AFH toilet paper is anticipated to increase in popularity, with businesses opting for higher-quality products.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Costa Rica?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Costa Rica?
- How are products distributed in Away-From-Home Tissue and Hygiene in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Costa Rica - Category analysis
KEY DATA FINDINGS
Toilet paper demand boosted by the recovery of tourism and stable inflation
Ageing of population supports sales of AFH adult incontinence
Kimberly-Clark Professional dominates with its strong brand recognition
Post-pandemic recovery and government investment in tourism will drive growth
Kimberly-Clark to strengthen its position with new distribution centre
Premiumisation expected to increase
Tissue and Hygiene in Costa Rica - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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