Away-from-home tissue and hygiene in 2025 showed moderate current value growth, with sales rising to AED240 million and a year-on-year increase of 6%. This performance was underpinned by sustained demand in hotels, foodservice, retail malls, aviation, offices, and public venues, which all maintained high consumption of toilet tissue, hand towels, napkins, and soaps, to uphold service standards and customer expectations. While the UAE continues to experience high growth, the pace has moderated wh
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in United Arab Emirates?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in United Arab Emirates?
- How are products distributed in Away-From-Home Tissue and Hygiene in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in the United Arab Emirates - Category analysis
Key Data Insights
Affordability and Sustainability Shape Procurement
Affordability and Sustainability Shape Procurement
Sustainability Standards Are Key as Certified Tissue Becomes Contract Baseline
Hotels and Facility Managers Set to Prioritise Cost Efficiency and Scale up Bulk Tissue Formats
Recycled Tissue and Fsc Certification to Set the Procurement Baseline
Hospitality and Office Hubs Drive Steady Demand as Tourism Rises
Tissue and Hygiene in the United Arab Emirates - Industry Overview
Retail Tissue Leads as Price Sensitivity Persists
Key Data Insights
Retail Tissue Leads as Price Sensitivity Persists
Private Label Drives Affordability and Convenience for Households
Premiumisation Sees High-Income Consumers Prioritise Comfort
E-Commerce and Bulk Buying Reshape Replenishment and Value Strategies
Online Subscriptions and Pack Mix Optimisation Set to Drive Value Gains
Legacy Brands Defend Leadership as Private Label Narrows the Gap
Carrefour, Lulu and Union Coop Leverage Variety and Promotions to Sustain Leadership
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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