Away-from-home tissue and hygiene in 2025 is defined by major disruption in HoReCa channels following the removal of the VAT exemption for bars and restaurants. This policy shift directly raised prices for HoReCa outlets, leading to widespread closures and a significant reduction in footfall as consumers curtailed their visits. The immediate result is a decline in demand within HoReCa, with negative consequences for income generation and financial health across this channel. However, the broader
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Lithuania?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Lithuania?
- How are products distributed in Away-From-Home Tissue and Hygiene in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Lithuania - Category analysis
Key Data Insights
Horeca Closures Drive Shift to Cost-Focused Purchasing and Lower Demand
Horeca Closures Drive Shift to Cost-Focused Purchasing and Lower Demand
Horeca Demand for Napkins Contracts as Tissue Paper Remains the Standard
Rising Costs and Tax Changes Reshape Horeca Purchasing and Consumer Behaviour
Horeca Returns to Growth as Working From Home Limits Business Demand
Toilet Paper and Paper Towels Hold Dominance as Niche Areas Remain Limited
Cost-Driven Purchasing and Demographic Change Shape Product Mix and Opportunities
Horeca Rebounds as Office Demand Remains Subdued
Tissue and Hygiene in Lithuania - Industry Overview
Maxima Drives Affordable Bulk Buying through Frequent Deep Discounts
Key Data Insights
Maxima Drives Affordable Bulk Buying through Frequent Deep Discounts
Private Label Premiumises Nappies as Shoppers Prioritise Value
Private Label Expands into Premium Lines as Shoppers Embrace Quality at a Lower Price
Grite and Private Label Shape Future Tissue Sales as Brand Loyalty Fades
Maxima Lt?Uab and Grigeo Grigeo Grigiskes Ab Drive Gains as Private Label Reshapes Competitive Dynamics
Maxima Leverages Deep Promotions to Reinforce Supermarket Dominance
Retail E-Commerce Accelerates as Promotion Cycles Shift Shopper Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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