PROSPECTS AND OPPORTUNITIES
Economic considerations dictate outlook
Looking ahead, the prospects for away-from-home tissue and hygiene in Lithuania appear relatively subdued, with no significant growth anticipated over the forecast period. The continued trend of professionals opting for remote or hybrid work arrangements is expected to persist, impacting the demand for away-from-home products across various settings.
Steady demand for away-from-home tissue
The horeca sector should see a revival over the forecast period as the sector adapts to higher VAT rates. In addition, if summers continue to lengthen, as was the case in 2024, horeca establishments may become busier and this should have an impact on demand for away-from-home tissue.
Cost-driven demand will shape the category
Innovation in away-from-home tissue and hygiene will remain limited over the forecast period. As in the retail market, demand will centre on cost and value with strong demand for larger pack sizes at competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Lithuania?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Lithuania?
- How are products distributed in Away-From-Home Tissue and Hygiene in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Lithuania - Category analysis
KEY DATA FINDINGS
Slowdown in value sales performance
Away-from-home adult incontinence performs well
Importance of value and convenience
Economic considerations dictate outlook
Steady demand for away-from-home tissue
Cost-driven demand will shape the category
Tissue and Hygiene in Lithuania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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