Competitive Landscape
Amberplan Strengthens Local Production as Softys Faces Cross-Border Threats
Away-from-home tissue and hygiene in Uruguay remains highly concentrated, with Softys standing as the only relevant player for much of the recent period. However, the level of concentration clearly eroded between 2020 and 2025, as the company faces mounting challenges on several fronts.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Uruguay?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Uruguay?
- How are products distributed in Away-From-Home Tissue and Hygiene in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Uruguay - Category analysis
Key Data Insights
Elite Professional Launches Larger Toilet Paper Rolls to Reduce Costs for Institutional Buyers
Elite Professional Launches Larger Toilet Paper Rolls to Reduce Costs for Institutional Buyers
Growth for Both Away-From-Home Tissue and Hygiene
Amberplan Invests in Recycling-Driven Expansion, Which May Challenge Softys’ Dominance
Horeca Channel Growth Outpaces Business Offices as Tourism Returns
Amberplan Strengthens Local Production as Softys Faces Cross-Border Threats
Tourism Surge Drives Horeca Channel to Lead Sales and See the Highest Growth
Tissue and Hygiene in Uruguay - Industry Overview
Shifting Demographics and Economic Factors Shape Demand
Key Data Insights
Shifting Demographics and Economic Factors Shape Demand
Babysec Premium Pants and Adult Incontinence Products See Diverging Fortunes
Ladysoft Targets Sensitive Skin to Boost Loyalty
Inclusion Trend Drives Launches of Products Tailored to Different Consumers’ Needs
Changing Demographics Set to Drive Growth for Retail Adult Incontinence
Premium Nappies and Menstrual Care Set to Drive Innovation as Incomes Rise
Modern Retailers and Retail E-Commerce to Capture Shoppers Seeking Choice and Convenience
Softys Consolidates Its Lead as Rivals Lag behind
Retail E-Commerce and Small Local Grocers Grow through Price and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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