PROSPECTS AND OPPORTUNITIES
Tourism and hospitality industries to support category growth
Away-from-home tissue and hygiene in Austria is predicted to see continued growth in constant value terms (2024 prices) over the forecast period. AFH toilet paper is expected to be the largest and most dynamic category continuing the trend in the review period.
E-commerce sales rise over the forecast period
E-commerce will continue to drive sales of away-from-home tissue and hygiene products as the convenience of online shopping for businesses, including hospitals and hotels, expands significantly. Subscription models will allow business customers to receive regular deliveries of retail tissue products, benefiting from bulk discounts.
Sustainability concerns are set to drive innovation
Environmental concerns will continue to drive innovation in away-from-home tissue and hygiene products, leading companies to develop sustainable and eco-friendly solutions. Smart features in products are also expected to evolve, such as sensors and advanced absorbency technology, odour control, and improved softness to enhance convenience and care solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Austria?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Austria?
- How are products distributed in Away-From-Home Tissue and Hygiene in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Austria - Category analysis
KEY DATA FINDINGS
Away-from-home value sales slow in post-pandemic era
Players focus on absorbency, comfort and sustainability
Ageing population drives growth in adult incontinence
Tourism and hospitality industries to support category growth
E-commerce sales rise over the forecast period
Sustainability concerns are set to drive innovation
Tissue and Hygiene in Austria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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