Value sales of away-from-home tissue and hygiene in Germany are expected to rise steadily over the forecast period. In the coming years, a growing number of tourists and immigrants to the country, including for business purposes, will be driving this demand, while a supporting factor of value growth will be relatively high production costs of these products.
Business/industry is expected to remain as the main channel for away-from-home tissue in Germany over the forecast period, particularly for AFH wipers, AFH paper towels, and AFH toilet paper. On the other hand, sustainability concerns are expected to drive a decline in products that can be substituted for reusable alternatives such as tableware and tablecloths or napkins.
Over the forecast period, evolving consumer preferences and technological advancements will drive the innovation of away-from-home tissue and hygiene to deliver efficiency and eco-friendliness. Technology integration into hygiene products is expected to rise, mainly with added sensors and tracking systems that allow consumers to save resources and reduce waste and automatise cleaning systems to enhance convenience in public and commercial restrooms and facilities.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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