AFH tissue and hygiene products are projected to experience robust growth in Morocco over the forecast period, with sales expected to rise at a constant value CAGR of 5%. The anticipated boom in tourism will drive demand, as more horeca establishments transition from traditional fabric products to disposable paper alternatives, thanks to their convenience and ease of use.
Horeca outlets will remain the dominant contributors to AFH tissue and hygiene sales over the forecast period. However, the business and industry segment is set to experience the fastest growth, driven by stricter hygiene standards and an increasing number of foreign companies outsourcing operations to Morocco, alongside the rising presence of call centres.
Amid intense competition from local brands, several international players are embracing premiumisation to stand out in the market. A prime example is the introduction of Kleenex Allergy Comfort tissues, which boast ultra-absorbency and softness, and are specifically designed to soothe hayfever symptoms and provide gentle relief during flare-ups.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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