PROSPECTS AND OPPORTUNITIES
Comfort will lead innovation in AFH incontinence, and return-to-work and global warming to drive growth for AFH boxed facial tissues
AFH tissue and hygiene is expected to maintain slow and stable retail current value growth throughout the forecast period, with increases anticipated for both AFH tissue and AFH hygiene.
AFH tissue and hygiene expected to witness increased mergers and acquisitions activity
Manufacturers within AFH tissue and hygiene in North America have experienced a tremendous amount of changes within the past five years in terms of mergers and acquisitions, and many established players choosing to forego the AFH channel to focus on the retail or private label side of production. AFH tissue in the US market is poised to see more mergers and acquisitions in the coming years, due to several driving factors.
Business and horeca expected to lead channel development over the forecast period
Within AFH tissue, the business/industry and horeca channels are expected to display steady growth due to two factors: return-to-office policies, and consumers’ travel behaviour. Due to increased implementation of return-to-office corporate policies, B2B sales to offices/businesses are expected to pick up speed as these are enforced in 2025 and beyond.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in USA?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in USA?
- How are products distributed in Away-From-Home Tissue and Hygiene in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in the US - Category analysis
KEY DATA FINDINGS
Growth in AFH tissue driven by quality expectations and policy changes
Despite growth, shifting preferences in long-term care hinder growth for AFH adult incontinence
Innovative moves by established tissue players to restructure activity
Comfort will lead innovation in AFH incontinence, and return-to-work and global warming to drive growth for AFH boxed facial tissues
AFH tissue and hygiene expected to witness increased mergers and acquisitions activity
Business and horeca expected to lead channel development over the forecast period
Tissue and Hygiene in the US - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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