Meals and Soups

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Country Report Nov 2025

Meals and soups in Ireland is projected to register strong retail volume and current value sales growth over 2025; slightly faster than in 2024. All categories are expected to post positive retail current value growth, with only dried and shelf stable ready meals anticipated to experience dips, and then only marginally, in retail volume sales. The overall positive trend is supported by an increase in home dining, as consumers have chosen to stay in and manage expenses in response to ongoing fina

EUR 1,125
Country Report Nov 2025

Price hikes and maturity of the key category, dry soup, impact the performance of meals and soups in 2025. Prepared salads, which offer both convenience and healthier options, is one area of growth in the year as consumers are increasingly seeking products with natural ingredients and a higher vegetable or protein content.

EUR 1,125
Country Report Nov 2025

Meals and soups in Vietnam experienced robust growth in 2025, fuelled by consumer demand for convenience. Health and wellness trends supported growth for frozen ready meals, which are seen as fresh and nutritious. Asia Foods Corp led in 2025, but faced increasing competition, while Tho Phat was the most dynamic player following its acquisition by Kido Group. Small local grocers remained the dominant distribution channel, while e-commerce, especially platforms like ShopeeFood, have expanded acces

EUR 1,125
Country Report Nov 2025

Meals and soups is set to record healthy current value growth in Saudi Arabia over 2025 with dry soups registering the strongest growth due to familiarity and heavy consumption. Category growth is set to be driven by rising demand for convenient, ready-to-eat options amongst younger consumers and those leading ever more hectic modern lifestyles.

EUR 1,125
Country Report Nov 2025

Meals and soups in the United Arab Emirates is seeing rising retail value sales in 2025, as busy consumers increasingly opt for ready meals, soups, meal kits and pizza for quick, easy solutions. Health-conscious shoppers are driving demand for cleaner labels, organic ingredients and options with reduced sodium, as well as high-protein, plant-based and gluten-free propositions. Nestlé maintains a leading position through its Maggi portfolio, while private label chilled ready meals and players suc

EUR 1,125
Country Report Nov 2025

Meals and soups in Germany benefited in 2025 as busy lifestyles drove demand for quick and easy meal solutions, ready-to-use ingredients and meal kits. Consumers are looking for quick preparation and food options that do not compromise on nutritional quality, leading to a rise in popularity for convenient cooking solutions. Meals and soups is projected to see a strong performance in retail volume and value growth terms over 2025. Ready meals rides high convenience and a wide offer to lead retail

EUR 1,125
Country Report Nov 2025

Meals and soups in Ukraine registered strong double-digit current value growth in 2025, with modest increases in volume terms. Consumers’ growing need for convenience and affordable meal solutions has driven steady demand, particularly as the cost-of-living crisis continues to limit dining out. Packaged meals and soups are increasingly seen as practical substitutes for foodservice, offering time-saving benefits and consistent quality at lower cost.

EUR 1,125
Country Report Nov 2025

In 2025, retail value growth in meals and soups was robust, driven by rising consumer demand for convenient at-home meal solutions during ongoing inflationary pressures. Discounters and private label ranges expanded their ready meal assortments, offering both traditional Turkish and international cuisines. Health and wellness considerations increasingly shaped consumer choice, with some shoppers favouring clean-label, high-protein, low-salt, and simplified-ingredient products.

EUR 1,125
Country Report Nov 2025

Meals and soups is the only one of the main cooking ingredients and meals categories in Uruguay poised to contract in current value terms in 2025. It is also set to be by far the weakest performer among them with regard to growth in retail volume sales. These results reflect the fact that demand for certain product types has been in decline for several years due to the perception that they are inherently unhealthy.

EUR 1,125
Country Report Nov 2025

The meals and soups market in Uzbekistan is evolving under the influence of urbanisation, busier lifestyles, and rising household freezer ownership, which are increasing demand for convenient and semi-prepared meal solutions. Frozen ready meals represents the most dynamic category, with red meat-based options particularly popular. Despite this, traditional home-cooked meals remain dominant in regional areas. Health and wellness trends have had limited impact, with affordability and ability to sa

EUR 1,125
Country Report Nov 2025

Although current value growth for meals and soups in Cameroon in 2025 is projected to be up modestly on 2024, this is chiefly the result of price hikes imposed to offset still-elevated inflationary pressures. Retail volume sales are set to decline, which would be in keeping with the downward trend observed throughout the review period. It remains by far the smallest of the main cooking ingredients and meals categories, as there is no real tradition of consumption of such products in the country

EUR 1,125
Country Report Nov 2025

Growth in 2025 is driven by busier lifestyles and the rising demand for convenient meal solutions. The health and wellness trend is increasingly shaping purchasing decisions and will continue to do so over the forecast period, encouraging more consumers to seek out varieties that have lower levels of fat, salt and sugar.

EUR 1,125
Country Report Nov 2025

The market for meals and soups in Serbia is benefiting from the growing trend towards busy, on-the-go lifestyles. Urban consumers are increasingly favouring quick, inexpensive options like dry soups, or nutritionally balanced frozen ready meals. Frozen ready meals represents the most dynamic category, supported by wide product variety, promotions, and competitively priced private label options. Price sensitivity remains a key factor, however, encouraging discounts and the continued popularity of

EUR 1,125
Country Report Nov 2025

Value sales of meals and soups in Portugal increased in 2025, reflecting continued consumer demand for convenient meal solutions. The category remains one of the most dynamic within cooking ingredients and meals overall, as modern lifestyles leave consumers with less time to cook. Retailers have been quick to respond to this shift, expanding and reorganising their store layouts to dedicate more space to ready meals and chilled soups. Product portfolios have broadened significantly, offering a gr

EUR 1,125
Country Report Nov 2025

Value sales of meals and soups in Romania continued to rise in 2025, supported by the growing need for convenient, quick meal options that fit into increasingly busy urban lifestyles. Longer working hours and fast-paced daily routines, especially in large cities, encouraged consumers to look for easy, ready-to-eat alternatives to home-cooked dishes or restaurant dining. Ready meals and soups became an integral part of many consumers’ weekly food choices, offering both affordability and convenien

EUR 1,125
Country Report Nov 2025

Value sales of meals and soups in Peru rose in 2025 as more households leaned on quick, dependable solutions for busy weeks, and as retailers devoted additional space to chilled, frozen and shelf-stable options. Improved macroeconomic sentiment and steadier price dynamics encouraged trial, while manufacturers invested in ranges that feel familiar, tasty and easy to use. Although the universe remains comparatively small next to other cooking staples, momentum is building where brands combine prac

EUR 1,125
Country Report Nov 2025

Pakistan’s meals and soups market remains underdeveloped, with sales emerging from a low base. Cultural preferences for fresh, home-cooked meals, combined with price sensitivity, are limiting demand for ready-to-eat products. Dry soups dominates the market, while frozen and shelf stable ready meals, meal kits, and Western-style products like frozen pizza remain niche, largely consumed by urban, upper-middle, and affluent households. Health-conscious innovations, such as low-oil, preservative-fre

EUR 1,125
Country Report Nov 2025

Sales of meals and soups in New Zealand grew modestly in 2025, supported by consumers’ continued preference for convenient, affordable options that fit easily into their daily routines. Frozen and chilled ready meals, pizzas and soups performed well as households cooked more at home and sought practical alternatives to dining out. Retailers expanded their ranges of private label brands, focusing on quality and accessibility, while meal kits struggled to retain their relevance amid shifting prior

EUR 1,125
Country Report Nov 2025

In 2025, value sales of meals and soups in Slovakia increased, driven by health-conscious consumer trends. There was a notable rise in demand for prepared salads, grilling options, and vegan alternatives, despite ongoing economic pressures and heightened competition from instant noodles. Shoppers increasingly prioritised quality, convenience, and clean-label products, demonstrating a clear preference for premium offerings that feature natural ingredients and higher meat content.

EUR 1,125
Country Report Nov 2025

Retail value sales of meals and soups increased in 2025, supported by the growing need for convenient meal solutions among busy Polish consumers. Time-pressed lifestyles, combined with urbanisation and changing household structures, have made ready meals, pizzas, soups and prepared salads increasingly popular options. Consumers appreciate these products for their ease of preparation and consistent quality, while the broad assortment available across retail channels ensures strong accessibility.

EUR 1,125
Country Report Nov 2025

In 2025, meals and soups in Slovenia recorded strong value growth driven by demand for convenient, healthy, and on-the-go options. Shelf-stable, protein-rich ready meals led category expansion, outperforming chilled alternatives thanks to innovations from brands like Rio Mare, Podravka, Argeta, and Pivka Delamaris. Sustainability and clean-label practices became key differentiators, with leaders such as ETA Kamnik investing in local sourcing, energy efficiency, and waste reduction to build consu

EUR 1,125
Country Report Nov 2025

Current value growth for meals and soups in North Macedonia in 2025 is expected to be down slightly on 2024, mainly because pricing pressures have been alleviated somewhat by a sustained reduction in inflation. With the same factor strengthening confidence and purchasing power among consumers, the category looks set to show an improved performance in retail volume growth terms. Buoyant demand also reflects rising appreciation for the convenience of these products as increasingly busy lifestyles

EUR 1,125
Country Report Nov 2025

Meals and soups continued to grow in 2025, supported by Swedish consumers’ need for convenient, quick, and high-quality meal solutions. Urban lifestyles, longer working hours, and a rise in single-person households increased reliance on ready meals, soups, and other easy-to-prepare products that fit seamlessly into busy routines. Manufacturers responded with innovations that delivered both practicality and quality, improving recipes and using fresher ingredients to appeal to a wider consumer bas

EUR 1,125
Country Report Nov 2025

Georgia’s meals and soups market is being driven primarily by convenience and evolving consumer lifestyles. Busy urban households are increasingly turning to ready-to-cook and semi-prepared meals, including chilled ready meals and prepared salads, which require minimal preparation. Health-conscious consumers are also encouraging innovation, with demand rising for clean-label, natural, and lower-salt products. Supermarkets retain a role in distribution, particularly for frozen ready meals, while

EUR 1,125

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