COMPETITIVE LANDSCAPE
Green Isle Foods leads a highly fragmented competitive landscape with its flagship Goodfella’s brand
At the end of the review period, Green Isle Foods (GBO Nomad Foods) is projected to remain the leading player in the highly fragmented competitive landscape of meals and soups in Ireland. With its flagship Goodfella’s brand, it leads frozen pizza, while holding a top five position in frozen ready meals.
Zizzi lures stay-at-home consumers with restaurant-style frozen pizza
Azzurri Restaurants is projected to see the highest increase in retail value sales in meals and soups over 2025, followed by Earth Grown Foods, albeit from very low bases. Nonetheless, Azzurri Restaurants has made significant strides in frozen pizza through its Zizzi brand, which was introduced to Ireland in 2022.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Ireland?
- Which are the leading brands in Meals and Soups in Ireland?
- How are products distributed in Meals and Soups in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Ireland - Category analysis
KEY DATA FINDINGS
Convenience factor and new products stimulate retail sales growth for meals and soups
Food kits retains room for development and growth opportunities
Chilled ready meals gain appeal at the premium end
Positive growth outlook to be driven by premiumisation and convenience trends
Functional health and plant-based options to help shape demand
Authentic flavours and local and sustainable sourcing emerge as key growth levers
Green Isle Foods leads a highly fragmented competitive landscape with its flagship Goodfella’s brand
Zizzi lures stay-at-home consumers with restaurant-style frozen pizza
Supermarkets and meals and soups marry convenience and variety
E-commerce continues to win over busy consumers
Cooking Ingredients and Meals in Ireland - Industry Overview
Price stabilisation supports acceleration in retail volume sales
KEY DATA FINDINGS
Key convenience and healthier eating trends shape demand
Local sourcing strikes a note with Irish consumers
Premiumisation gains ground but price-quality ratios are often decisive
Investment in the offer to keep meals and soups to the fore
Innovation and sustainability to fit with consumer wants
Regulation to shape supply chains
Private label is a strong and expanding presence
Azzurri Restaurants caters to consumers’ lifestyle and meal needs
Supermarkets remain integral to the shopping experience
E-commerce’s rise highlights changing distribution landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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