PROSPECTS AND OPPORTUNITIES
Health and wellness trend is shaping the future of meals and soups in Ireland
The health and wellness trend is reshaping the meals and soups category. Brands like Dublin Meat Company's Fit Foods (fresh meals) and BFree (chilled pizza) have seen significant growth, reflecting consumer preference for healthier options.
Back-to-work patterns are expected to boost demand for healthy convenience
The demand for quick and healthy food options is expected to increase dramatically as more people return to office work over the forecast period. Brands, in turn, will focus on catering to time-pressed professionals looking for quick yet wholesome meals and snacks.
Innovation increasingly based on premiumisation, natural ingredients and diversification
In response to rising production costs and increased competition from private labels, players in the meals and soups category are prioritising premiumisation and high-quality ingredients. This shift not only meets consumer demand for better products but also helps brands differentiate themselves in a crowded field.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Ireland?
- Which are the leading brands in Meals and Soups in Ireland?
- How are products distributed in Meals and Soups in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Ireland - Category analysis
KEY DATA FINDINGS
Meals and soups category registers solid growth in 2024
Players and retailers are investing in ready meals to boost profitability
Private label brands are winners amid high inflation
Health and wellness trend is shaping the future of meals and soups in Ireland
Back-to-work patterns are expected to boost demand for healthy convenience
Innovation increasingly based on premiumisation, natural ingredients and diversification
Cooking Ingredients and Meals in Ireland - Industry Overview
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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