COMPETITIVE LANDSCAPE
Constant-A TOO suffers further loss of share
Constant-A TOO is the leading player in Kazakhstan's meals and soups market. The company produces a range of products under the Vkusnodel brand, which experienced a decline in market share over the review period, due to a consumer shift towards smaller brands listed under "others.
Consistent quality and dynamic pricing drive Profipak TOO’s market growth
Profipak TOO is the most dynamic company in Kazakhstan's meals and soups market. Its focus on product reliability, quality, and consistency has helped build strong customer loyalty - an especially important factor in this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Kazakhstan?
- Which are the leading brands in Meals and Soups in Kazakhstan?
- How are products distributed in Meals and Soups in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Kazakhstan - Category analysis
KEY DATA FINDINGS
Convenience and a widening range support sales growth
Urbanisation and busier lifestyles drive growth in meals and soups
Frozen pizza leads growth
Innovation and local sourcing to support steady growth
Growing demand for natural, additive-free, and nutrient-enriched products
New technologies will enhance transparency
Constant-A TOO suffers further loss of share
Consistent quality and dynamic pricing drive Profipak TOO’s market growth
Small local grocers remains leading distribution channel
Retail e-commerce shows dynamic growth but remains underdeveloped
Cooking Ingredients and Meals in Kazakhstan - Industry Overview
Growing interest in global flavours and convenient time-savers
KEY DATA FINDINGS
Demand remains impacted by inflationary pressures
Honey shows fastest development
Growing interest in exotic flavours
Busy lifestyles will fuel demand
Sauces will see expanding flavour variety amid rising popularity of fast food
Kazakhstan to introduce digital labelling to boost transparency
Eurasian Foods Corp leads sales
Efko OAO leverages local production to drive sales of Sloboda
Local players tap into traditional taste preferences while digital channels fuel competition
Small local grocers remain dominant, with retail landscape remining underdeveloped
Retail e-commerce continues to post dynamic growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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