PROSPECTS AND OPPORTUNITIES
Frozen ready meals expected to remain the biggest and best performing category
Frozen ready meals will continue to account for the lion’s share of meals and soups retail volume and current value sales over the forecast period, and is also anticipated to be the most dynamic performer in both respects. Offering a wide array of competitively priced products that can be prepared quickly and with minimal effort, the category is particularly well placed to meet the rising demand for more affordable and convenient meal solutions among Kazakhstanis with busy lifestyles.
Development prospects for chilled ready meals and chilled pizza are limited
Chilled ready meals looks set to remain one of the smallest categories within meals and soups in volume and value sales terms over the forecast period. While it is expected to grow consistently in both respects, its appeal will continue to be restricted by relatively high unit prices and the fact that short shelf lives often discourage consumers from purchasing such products due to fears they will go to waste.
Domestic players likely to remain dominant in ready meals
Local manufacturers are expected to remain dominant in ready meals over the forecast period. In addition to being more attuned to the traditional tastes and preferences of Kazakhstanis, domestic brands are typically cheaper than imported rivals and perceived to provide better value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Kazakhstan?
- Which are the leading brands in Meals and Soups in Kazakhstan?
- How are products distributed in Meals and Soups in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Kazakhstan - Category analysis
KEY DATA FINDINGS
Busier lifestyles strengthen appreciation for convenience of ready meals
Narrow assortment and unhealthy image continue to restrict appeal of dry soup
Demand for frozen pizza picks up as interest in chilled varieties remains low
Frozen ready meals expected to remain the biggest and best performing category
Development prospects for chilled ready meals and chilled pizza are limited
Domestic players likely to remain dominant in ready meals
Cooking Ingredients and Meals in Kazakhstan - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Meals and Soups research and analysis database.
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