COMPETITIVE LANDSCAPE
Podravka strengthens leadership through breadth, innovation and digital engagement
Podravka remained the clear leader in meals and soups in 2025, supported by an extensive portfolio that spans dry soups, ambient ready meals and fish-based salads under its Podravka, Fini-Mini, Talianetta and Eva brands. The company’s strategic focus on its core food platforms, coupled with significant investment in production modernisation and logistics, ensured reliable supply and quality consistency.
Lidl Hrvatska gains share through price leadership and tourist familiarity
Lidl Hrvatska emerged as the most dynamic performer in 2025, reflecting the growing appeal of value-driven propositions in an environment where consumers remained price-conscious. The company’s private label brands of soups and shelf-stable ready meals offered strong value for money, while the retailer’s reputation for consistency and efficiency resonated with both local shoppers and foreign visitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Croatia?
- Which are the leading brands in Meals and Soups in Croatia?
- How are products distributed in Meals and Soups in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Croatia - Category analysis
KEY DATA FINDINGS
Demand for convenient products with a long shelf-life benefits sales
Broader convenience trend and upgraded formulations drive category expansion
Shelf-stable ready meals set the pace for value growth
Stable expansion expected as convenience, health and tourism continue to reinforce demand
Health and wellness continue to shape product innovation and consumer preferences
Digitalisation and smart manufacturing to accelerate innovation cycles
Podravka strengthens leadership through breadth, innovation and digital engagement
Lidl Hrvatska gains share through price leadership and tourist familiarity
Supermarkets dominate as range depth and accessibility drive value share
Online retail gains momentum as pantry formats suit delivery and reordering
Cooking Ingredients and Meals in Croatia - Industry Overview
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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