COMPETITIVE LANDSCAPE
Unilever Foods maintains category leadership in 2025
Unilever Foods Philippines (CMC) was the leading company in 2025 in meals and soups. Its strength is closely tied to the performance of its Knorr brand within dry soup, which enjoys high recognition and a long-standing presence in Filipino kitchens.
Century Pacific sees growth driven by Hunt’s brand
Century Pacific Food saw growth primarily driven by the Hunt’s brand within shelf stable ready meals, which remains associated with affordable and versatile meal solutions. In 2025, the company launched the Hunt’s Super Collab campaign featuring actor Donny Pangilinan as ambassador, focusing on Hunt’s Pork & Beans products.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Philippines?
- Which are the leading brands in Meals and Soups in Philippines?
- How are products distributed in Meals and Soups in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in the Philippines - Category analysis
KEY DATA FINDINGS
Convenience-led meal solutions gain relevance despite rising competition
Meals and soups records solid value gains as convenience demand rises in 2025
Soup sees fastest value growth within overall category
Meals and soups set for further value gains as convenience demand persists
Health and wellness positioning emerges as a key differentiator
Competition intensifies as hot meals and snacks offer alternatives to packaged products
Unilever Foods maintains category leadership in 2025
Century Pacific sees growth driven by Hunt’s brand
Supermarkets remains the main distribution channel for meals and soups
E-commerce continues to grow as online shopping becomes more ingrained in daily lives
Cooking Ingredients and Meals in the Philippines - Industry Overview
Essentials, wellness cues and digital activation shape category momentum
KEY DATA FINDINGS
Rising value growth despite inflationary pressures in 2025
Olive all benefits from prevailing health trends, while meals and soups sees intensified competition from heated options
Brands invest in digitalisation and collaborations
Value sales will continue to rise amid uncertainty surrounding taxation measures
Health and wellness trends to remain key to development and progress
Players work to streamline operations
San Pablo leads through Minola oil
CJ Cheiljedang benefits from consumer interest in South Korean food
Supermarkets leads retail distribution and sees further growth in 2025
E-commerce outpaces all other distribution channels in terms of expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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