PROSPECTS AND OPPORTUNITIES
Limited growth in this competitive category
Meals and soups is expected to see volume sales stagnate over the forecast period, with slight decline in constant value terms due to price stabilisation, lower inflation and rising private label penetration. Much of the weak category performance will be attributed to shelf-stable and dry soups which most consumers are moving away from due to concerns about artificial preservatives, colourings and flavours.
Frozen pizza faces strong competition from takeaway and foodservice
Another declining category is frozen pizza, due to strong competition from the numerous pizza restaurants and outlets selling pizza by the slice. Furthermore, Bulgaria is one of the top three countries in Europe in terms of the growth of takeaway pizza orders, according to Glovo.
Convenience provides some growth opportunities
One of the most promising categories in meals and soups is expected from chilled ready meals and prepared salads, based on the growing need for convenience and continuous innovations. Prepared salads are being offered free from artificial preservatives, like Kenar Green Line and Vesselina’s free from preservatives product range.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Bulgaria?
- Which are the leading brands in Meals and Soups in Bulgaria?
- How are products distributed in Meals and Soups in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Bulgaria - Category analysis
KEY DATA FINDINGS
Meals and soups register flat performance
Chilled ready meals benefit from the convenience factor
Prepared salads enjoy solid growth
Limited growth in this competitive category
Frozen pizza faces strong competition from takeaway and foodservice
Convenience provides some growth opportunities
Cooking Ingredients and Meals in Bulgaria - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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