COMPETITIVE LANDSCAPE
Private label broadens variety and reinforces affordability message
Retailers have strengthened their competitive edge through diversified private-label ranges that replicate the flavours and formats of leading brands at lower prices. Expanded shelf space for store-brand soups and meals has helped maintain consumer interest, particularly as households continue to seek value-for-money solutions.
K-listo builds presence through local flavour and multi-channel reach
K-listo Productos Alimenticios SAS continues to strengthen its position in frozen pre-cooked foods such as empanadas, cheese sticks and stuffed potatoes, which resonate strongly with Colombian culinary traditions. The company’s growth is supported by product differentiation that emphasises authenticity and flavour variety, as well as by a multi-channel approach encompassing direct points of sale, e-commerce and convenience outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Colombia?
- Which are the leading brands in Meals and Soups in Colombia?
- How are products distributed in Meals and Soups in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Colombia - Category analysis
KEY DATA FINDINGS
Spending constraints impact demand for meals and soups
Consumers trade down from convenience to home-cooked alternatives
Prepared salads carve out a niche among higher-income consumers
Convenience set to recover as consumers balance time and cost
Health-and-wellness positioning and collaborations to drive innovation
Plant-based and portion-controlled formats to expand with economic recovery
Private label broadens variety and reinforces affordability message
K-listo builds presence through local flavour and multi-channel reach
Hypermarkets maintain leadership through scale and affordability
E-commerce gains momentum through omnichannel integration and brand storytelling
Cooking Ingredients and Meals in Colombia - Industry Overview
Colombia's cooking ingredients and meals market grows through value-driven strategies
KEY DATA FINDINGS
Home cooking revival drives innovation in herbs, spices and seasonings
Collaborations between brands strengthen visibility and consumer engagement
Digital influence and experiential marketing reshape brand strategies
Innovation to remain centred on health, convenience and differentiation
Social media and emotional connection will continue to shape purchasing behaviour
Health-focused reformulations and plant-based innovation to gain momentum
Private label consolidates leadership amid fragmentation
Smaller local players gain ground through specialisation and premium appeal
Retailer-driven innovation elevates private label perception
Discounters drive accessibility and redefine category value
Convenience stores expand reach and evolve into one-stop shops
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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