PROSPECTS AND OPPORTUNITIES
Chilled ready meals offers notable potential
The meals and soups category is expected to see continued growth over the forecast period, with chilled ready meals anticipated to drive this expansion due to its high potential for increasing per capita consumption. In addition, the convenience trend is expected to support the continued development of the well-established frozen ready meals category.
Nikora strengthening its position, while digitalisation continues
Nikora JSC is expected to maintain its leadership in Georgia's meals and soups category over the forecast period, leveraging its diverse product range, strong brand recognition and established distribution through its own retail chain. The company offers an array of frozen ready meals such as khinkali, pelmeny, and pancakes, encompassing Georgian and international cuisines, as well as fresh items such as kebabs, salads, and khachapuri to cater to various tastes.
Diversifying offer
The trend of expanding food options in chilled ready meals will persist over the forecast period. Lunch boxes offering a variety of complex meals with meat and salad, alongside a mix of traditional Georgian dishes such as khachapuri and newer additions such as pizza, sushi, and sandwiches will continue to cater to consumers seeking convenient and diverse meal choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Georgia?
- Which are the leading brands in Meals and Soups in Georgia?
- How are products distributed in Meals and Soups in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Georgia - Category analysis
KEY DATA FINDINGS
Frozen ready meals benefits from modest unit price growth
Significant expansion of chilled ready meals
Nikora holds clear lead
Chilled ready meals offers notable potential
Nikora strengthening its position, while digitalisation continues
Diversifying offer
Cooking Ingredients and Meals in Georgia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Meals and Soups research and analysis database.
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