COMPETITIVE LANDSCAPE
Bonduelle leads with popular prepared salads
Bonduelle Italia is the leading company in meals and soups in 2025, thanks to its consolidated presence in prepared salads. For bagged salads, the company continues to work on differentiating and enhancing its ranges.
HelloFresh benefits from rising consumer interest in meal kits
HelloFresh Italia is the most dynamic company within overall meals and soups. This leadership is the direct result of the expansion of meal kits a trend that has become significantly established, especially in northern Italy, where the fast pace of life and high level of digitalisation have encouraged the adoption of new food consumption models.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Italy?
- Which are the leading brands in Meals and Soups in Italy?
- How are products distributed in Meals and Soups in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Italy - Category analysis
KEY DATA FINDINGS
Demand for convenient and healthy options drives growth
Evolving trends benefit meals and soups in Italy
Food kits leads growth as demand rises for convenient and personalised options
Shift towards convenient meal solutions suggests bright future for meals and soups
Functional variants set to become more prevalent
Innovation as primary growth driver
Bonduelle leads with popular prepared salads
HelloFresh benefits from rising consumer interest in meal kits
Supermarkets leads sales of meals and soups in Italy
E-commerce expands as logistics improve
Cooking Ingredients and Meals in Italy - Industry Overview
Demand for convenience and high-quality food benefits sales
Hectic lifestyles support growth in cooking ingredients and meals
Olive oil sees falling prices as olive harvest recovers
Demand becomes more sophisticated as consumers show willingness to experiment
Value sales growth set to continue as meal kits expands
Edible oils will benefit from traditional importance of olive oil, though remains susceptible to several influences
Coop Italia leads with broad private label portfolio
HelloFresh rises fastest as meal kits continues to expand
Supermarkets remains favoured distribution channel in 2025
Retail e-commerce enjoys fastest growth among distribution channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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