COMPETITIVE LANDSCAPE
Migros leads through innovation and breadth of private label offer
Migros Genossenschaftsbund eG maintained its leading position in meals and soups in 2025, supported by an extensive store network and a diverse range of private label offerings. The retailer’s brands – Anna’s Best, V-Love and M-Budget – cover a wide variety of cuisines and dietary preferences, from traditional Swiss meals to plant-based and ethnic dishes.
PepsiCo drives category dynamism with Alvalle Gazpacho
PepsiCo Beverages Switzerland GmbH stood out as the most dynamic company in 2025 thanks to the strong performance of Alvalle Gazpacho. The chilled soup’s appeal lies in its refreshing, nutrient-rich composition and convenience as a ready-to-consume product.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Switzerland?
- Which are the leading brands in Meals and Soups in Switzerland?
- How are products distributed in Meals and Soups in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Switzerland - Category analysis
KEY DATA FINDINGS
Switzerland's meals and soups market grows through interest in time-saving and healthy options
Convenience and premium innovation drive category growth
Chilled ready meals gain momentum with fresh and healthy appeal
Convenience and quality to define category evolution
Health and wellness to remain central to innovation
Sustainability drives responsible innovation and local sourcing
Migros leads through innovation and breadth of private label offer
PepsiCo drives category dynamism with Alvalle Gazpacho
Supermarkets remain the main channel through accessibility and variety
E-commerce accelerates as digital convenience reshapes shopping habits
Cooking Ingredients and Meals in Switzerland - Industry Overview
Health and sustainability trends boost sales of cooking ingredients and meals
KEY DATA FINDINGS
Convenience and time-saving formats support busy lifestyles
Natural and health-focused innovation strengthens brand appeal
Sustainability and local sourcing remain defining purchase factors
Health, sustainability, and naturalness to remain at the forefront
Convenience and time efficiency to guide future launches
Plant-based trends to gain further traction
Geopolitical risks and trade developments may impact pricing
Migros refocuses on its retail core to strengthen market leadership
PepsiCo gains traction through innovation in chilled meal solutions
Migros ends Alnatura partnership amid strategic realignment
Supermarkets dominate as the preferred retail format
E-commerce expands rapidly with convenience and promotion-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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