COMPETITIVE LANDSCAPE
Orkla leads
Orkla Foods Norge AS continues to lead the meals and soups market in 2025 through a strong focus on product innovation and aligning with evolving consumer preferences. The company has expanded its portfolio with clean-label products, plant-based alternatives, and locally sourced ingredients that resonate well with health- and sustainability-conscious Norwegian consumers.
Synnøve accelerates
Synnøve Finden AS stands out as the most dynamic company in 2025 due to its agility in responding to market trends and its focus on niche segments within meals and soups. The company excels in launching premium chilled soups and ready meals that emphasise authentic flavours, high-quality ingredients, and plant-based options tailored for wellness-focused consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Norway?
- Which are the leading brands in Meals and Soups in Norway?
- How are products distributed in Meals and Soups in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Norway - Category analysis
KEY DATA FINDINGS
Busy consumers demand healthy convenience
Meals and soups set for steady growth
Prepared salads benefits from prevailing trends
Thriving on wellness, sustainability, and innovation
Health-driven innovation
Smart food systems: how digital tech is proving transformational
Orkla leads
Synnøve accelerates
Discounters is the leading channel
E-commerce surges
Cooking Ingredients and Meals in Norway - Industry Overview
Strong interest in high-protein, gut-friendly and clean-label ingredients
KEY DATA FINDINGS
Focus on health, convenience and sustainability
Blending tradition with international flavours
Norwegian consumers willing to pay for quality, health and ethical credentials
Ongoing innovation
Orkla benefits from broad-based strength
Drytech sees strong growth from freeze-dried ready meals
Significant private label presence
Discounters is the leading channel
Expansion of retail e-commerce
Supermarkets remains strong
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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