COMPETITIVE LANDSCAPE
Dr Oetker leads meals and soups with a strong presence in frozen pizza
Dr Oetker Canada Ltd was the leading company in 2025 in meals and soups, thanks to its solid position in frozen pizza. Aligned with the growing preference for locally made foods, the company launched the “eh” campaign in May 2025, adding recognisable “eh” stickers to in-store packaging to signal Canadian-made status.
New product development boosts sales for Taylor Fresh Foods
Taylor Fresh Foods Inc also saw growth. The company is primarily focused on prepared salads, and its share is still in the single digits.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Canada?
- Which are the leading brands in Meals and Soups in Canada?
- How are products distributed in Meals and Soups in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Canada - Category analysis
KEY DATA FINDINGS
Players expanding range across all price points, while subscription models gain interest
Upward trajectory for meals and soups in 2025
Leading players offer affordable options
Subscription models expand, benefiting meal kits
Meals and soups set to see positive growth in both value and volume terms
Plant-based options are expected to gain ground
New tariffs set to impact prices and production
Dr Oetker leads meals and soups with a strong presence in frozen pizza
New product development boosts sales for Taylor Fresh Foods
Discounters increase chilled and frozen shelf space and take share from supermarkets
Dynamic growth for e-commerce in 2025
Cooking Ingredients and Meals in Canada - Industry Overview
Stable performance linked to immigration-driven population growth
KEY DATA FINDINGS
Changing lifestyles and demographics are reflected in category performance
High tariffs prompt local consumers to opt for domestic produce
Global flavours gain popularity and innovation follows suit
Overall growth predicted for cooking ingredients and meals
Trade tensions will impact retail prices in the coming years
Legislative developments will drive players to improve formulations
Kraft Heinz leads a fragmented industry
Private label growth reflects ongoing price-consciousness
Supermarkets leads distribution thanks to better resources
E-commerce gains ground as local consumers shift online
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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