COMPETITIVE LANDSCAPE
Nestlé SA strengthens its leadership in meals and soups through Maggi’s trusted appeal
Nestlé SA maintained and strengthened its leadership in meals and soups in Egypt in 2025, increasing its overall value share. This continued lead was primarily driven by its flagship Maggi soup brand.
Edita Food Industries leads growth with Molto Forni, while Molly’s Bakery performs well
Edita Food Industries SAE emerged as the most dynamic player in 2025, recording the strongest increases in both share and retail value. The company’s flagship brand, Molto Forni, stands as the second-leading frozen pizza bran, with Molly’s Bakery being first.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Egypt?
- Which are the leading brands in Meals and Soups in Egypt?
- How are products distributed in Meals and Soups in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Egypt - Category analysis
KEY DATA FINDINGS
Price inflation main driver of value growth, while volume stagnates
Double-digit value growth in meals and soups is driven by price inflation
Pizza records strong retail value growth, while frozen ready meals records a dynamic performance
Convenience and price stability are set to drive steady growth in meals and soups
Health-driven innovation is set to influence innovation within frozen ready meals
Local players are expected to increasingly influence frozen pizza in Egypt
Nestlé SA strengthens its leadership in meals and soups through Maggi’s trusted appeal
Edita Food Industries leads growth with Molto Forni, while Molly’s Bakery performs well
Hypermarkets lead distribution of meals and soups in Egypt, catering to affluent consumers
Retail e-commerce emerges as the most dynamic channel as consumer appreciate convenience
Cooking Ingredients and Meals in Egypt - Industry Overview
High inflation linked to rising costs while consumers trade down
KEY DATA FINDINGS
Price surges drive value growth in cooking ingredients and meals in 2025
Health priorities rise but economic pressures shape consumer choices
As prices rise, Egyptian consumers turn to homegrown alternatives
Stabilising prices and health-focused innovation are expected to drive growth
Demand for affordability will drive packaging innovation across the forecast period
Retail e-commerce will gain momentum as traditional grocery retailers face challenges
Arma Food Industries strengthens its lead through a diverse product range and strategic promotions
Local brands gain ground through innovation and competitive pricing
Small local grocers lead distribution however it faces growing pressure from modern channels
Discounters gain momentum as consumers prioritise affordability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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