PROSPECTS AND OPPORTUNITIES
Nestlé SA’s dominance in meals and soups
Nestlé SA holds a leading position in meals and soups in Egypt, offering a wide variety of soups distributed across all trade channels. Nestlé has garnered strong consumer loyalty due to its product quality and the broad selection of flavours, which appeal to consumers of all ages.
From stability to variety: The reintroduction of imported soup offerings in Egypt
Following stabilisation in the foreign currency market, the variety of soups available in Egypt has begun to expand, marking a return of imported brands that had experienced an inconsistent presence over the past two years. Brands such as Batchelors and Heinz have reappeared, offering consumers more choice and appealing to those who favour international flavours and premium-quality products.
Forecast for the prepared meals and soups in Egypt
The Egyptian market for meals and soups is projected to experience modest growth in the coming years, driven by the emergence of local brands and an increasing range of product offerings. Prepared salads, in particular, are gaining popularity, especially among younger consumers seeking healthier meal choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Egypt?
- Which are the leading brands in Meals and Soups in Egypt?
- How are products distributed in Meals and Soups in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Egypt - Category analysis
KEY DATA FINDINGS
Overview of meals and soups in Egypt
Managing budgets: The shift towards home cooking among Egyptian consumers
Modern trade as the preferred retail channel for prepared meals and soups
Nestlé SA’s dominance in meals and soups
From stability to variety: The reintroduction of imported soup offerings in Egypt
Forecast for the prepared meals and soups in Egypt
Cooking Ingredients and Meals in Egypt - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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