COMPETITIVE LANDSCAPE
Frigorifico Tacuarembo SA remains the leading company
Frigorifico Tacuarembo SA the local subsidiary of major Brazilian food processor Marfrig Global Foods SA has retained the overall lead in meals and soups in value terms in 2025, and is expected to see its share of total sales increase slightly from 2024. The company’s Empanadas Hamby brand continues to hold first place in frozen ready meals thanks to its attractive price-quality proposition and availability in a broad array of flavour variants.
Cooperativa Nacional de Productores de Leche is the star performer
Cooperativa Nacional de Productores de Leche is projected to record the highest value growth rate and the biggest overall share gain in meals and soups in 2025. The company’s Conaprole range has been the chief beneficiary of the exit of the Sibarita brand from Uruguay’s frozen pizza category following the decision of McCain to sell it to Argentinian food processor Molinos Rio de La Plata by in late 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Uruguay?
- Which are the leading brands in Meals and Soups in Uruguay?
- How are products distributed in Meals and Soups in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Uruguay - Category analysis
KEY DATA FINDINGS
Current value sales decline while retail volume growth remains marginal
Demand for dried ready meals and dry and shelf stable soup continues to fall
Frozen ready meals is the best performing category
Outlook for individual categories remains mixed
Health concerns should spur new launches and reformulation of existing products
Frozen ready meals ranges will continue to diversify beyond empanadas
Frigorifico Tacuarembo SA remains the leading company
Cooperativa Nacional de Productores de Leche is the star performer
Meals and soups distribution continues to be dominated by supermarkets
E-commerce and forecourt retailers are the most dynamic channels in 2025
Cooking Ingredients and Meals in Uruguay - Industry Overview
Upward pressure on unit prices boosts current value sales growth
KEY DATA FINDINGS
Cross-border shopping trips to Argentina become less economical
Consumer choices increasingly shaped by health concerns
Private label products continue to gain popularity
Outlook for cooking ingredients and meals remains bright
Frozen ready meals and chili sauces expected to be the most dynamic categories
Consumption of dried ready meals and packaged soup set to continue declining
Cía Oleaginosa Uruguaya SA (COUSA) maintains overall lead
Los Ranchos Srl is the most dynamic company in value growth terms
Supermarkets remains the most important distribution channel
Penetration of e-commerce continues to rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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