COMPETITIVE LANDSCAPE
Sigma Alimentos SA de CV holds its leading position
Sigma Alimentos SA de CV maintains its leadership in meals and soups, driven by its strong performance across several key categories. The company maintains a dominant position in chilled pizza through its brand Fud and holds a competitive position in chilled ready meals with its Guten and Fud brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Mexico?
- Which are the leading brands in Meals and Soups in Mexico?
- How are products distributed in Meals and Soups in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Mexico - Category analysis
KEY DATA FINDINGS
Affordable and convenient products appeal
Meals and soups reports slightly stronger growth over 2025
Desire for healthier and lighter meals supports prepared salads
Convenience of meals and soups will remain overarching benefit for Mexican consumers
Health and wellness to shape innovation pipeline
Sustainability and convenience are key priorities for consumers and manufacturers
Sigma Alimentos SA de CV holds its leading position
Hypermarkets and convenience stores are key channel for meals and soups
Cooking Ingredients and Meals in Mexico - Industry Overview
High prices hit household budgets and encourage consumers to seek value
KEY DATA FINDINGS
Price sensitivity remains high due to cautious spending behaviour
Healthier living and dietary preferences shape category performance
Healthy outlook for cooking ingredients and meals
Private label has scope to develop and gain share
Sustainable strategies will come to the fore
Conservas La Costeña SA de CV enjoys healthy growth
Private label is expanding its role in cooking ingredients and meals
Olive oil brands are gaining traction from low base
Consumers favour channels delivering discounts and promotions
Retail e-commerce makes inroads from low base
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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