COMPETITIVE LANDSCAPE
CPRAM leads with private label lines
CPRAM Co continued to lead the meals and soups category in Thailand in 2025, leveraging its extensive distribution reach and strong brand ecosystem to remain the country’s most influential player in readymeal solutions. Through its wellestablished readymeal ranges – Ezy Go, 7Fresh, and Ezy Choice - CPRAM ensures nationwide availability of both frozen and chilled ready meals, made possible by its vast conveniencestore network, including the widespread presence of 7Eleven outlets.
Charoen Pokphand invests more in health positioning
Charoen Pokphand Foods, meanwhile, has been sharpening its focus on the health and wellness segment. In response to rising health consciousness among Thai consumers, the player expanded its CP Balanced Meal line - offering meals that are lower in fat and cholesterol, designed specifically for consumers seeking more nutritious yet convenient meal options.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Thailand?
- Which are the leading brands in Meals and Soups in Thailand?
- How are products distributed in Meals and Soups in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Thailand - Category analysis
KEY DATA FINDINGS
Ready meals gain relevance as households trade down from foodservice in 2025
Frozen ready meals continue to attract through convenience and affordability
Shelf stable ready meals benefits from investment in innovation
Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
Players innovate in line with health and wellness trends
Rising interest in plant-based proteins offers growth opportunities
CPRAM leads with private label lines
Charoen Pokphand invests more in health positioning
Consumers choose convenience stores for easy access
Convenience channel boosts appeal with home delivery
Cooking Ingredients and Meals in Thailand - Industry Overview
Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
Affordability as central concern for Thai consumers in 2025
Convenience trend supports sales of ready meals and recipe sauces
Prevailing health and wellness trends remain highly impactful
Forecast period to see further growth driven by convenient and affordable formats
Players likely to focus on differentiation and health positioning
Input costs and inflationary pressure remain challenges
Leading players benefit from high brand equity
Home-cooking trend drives growth for players in spreads and sauces
Hypermarkets attract cost-conscious consumers in 2025
Convenience demands drives growth in specific channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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