PROSPECTS AND OPPORTUNITIES
Challenge of health trend and rising production costs
Key challenges in the Kenyan meals and soups market over the forecast period include maintaining competitive pricing amid rising production costs and inflation, whilst also meeting the growing consumer demand for healthier options. To navigate these challenges, companies are expected to focus on innovating with healthier ingredients and adjusting their production processes to improve efficiency and reduce costs, enabling them to offer consumers more affordable products.
Rising demand for healthy products will influence innovation
Consumer trends that were prevalent at the end of the review period, such as the growing preference for organic and low salt products, are expected to persist over the forecast period, creating a market for innovative health-focused products. This presents opportunities for players due to the growing market for both healthy and convenient meal options.
Consumers appreciate convenience of ready-to-eat meals
Ready-to-eat meals are expected to continue their strong performance over the forecast years due to their convenience and strong alignment with consumers’ preference for quick and easy meal solutions, especially amongst time-constrained Kenyans with increasingly busy lifestyles. In contrast, traditional soup mixes are likely to struggle as they do not meet the rising consumer demand for products that require minimal preparation.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Kenya?
- Which are the leading brands in Meals and Soups in Kenya?
- How are products distributed in Meals and Soups in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Kenya - Category analysis
KEY DATA FINDINGS
Inflation drives price sensitivity amongst Kenyan consumers
Convenience fuels growth of ready-to-eat meals
Health-conscious consumers drive demand for low salt and organic meal options
Challenge of health trend and rising production costs
Rising demand for healthy products will influence innovation
Consumers appreciate convenience of ready-to-eat meals
Cooking Ingredients and Meals in Kenya - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Meals and Soups research and analysis database.
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