PROSPECTS AND OPPORTUNITIES
Overall demand for meals and soups set to remain reasonably solid
While growth potential will be tempered by encroaching maturity and population decline, retail volume sales of meals and soups are projected to increase steadily throughout the forecast period. The convenience appeal of these products will continue to be reinforced by the fact that busy lifestyles mean many Macedonians do not always have the time or inclination to prepare home-made dishes from scratch.
Prepared salads expected to be the best performing category
Prepared salads is expected to remain the strongest performer within meals and soups in retail volume and current value growth terms over the forecast period. While growth rates will be elevated by the ongoing emergence of sales from a comparatively low base, its dynamism will continue to underpinned by rising health-consciousness among Macedonians.
Retail volume growth prospects for dry soup are negligible
Growth in retail volume sales of soup over the forecast period is expected to be marginal. A lack of variety will continue to limit demand in the category, in that dry soup has long been the only type with a significant presence in North Macedonia.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in North Macedonia?
- Which are the leading brands in Meals and Soups in North Macedonia?
- How are products distributed in Meals and Soups in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in North Macedonia - Category analysis
KEY DATA FINDINGS
Growing desire for convenience boosts demand in most categories
Prepared salads continues to profit from adoption of healthier eating habits
Podravka introduces multiple new products in ready meals
Overall demand for meals and soups set to remain reasonably solid
Prepared salads expected to be the best performing category
Retail volume growth prospects for dry soup are negligible
Cooking Ingredients and Meals in North Macedonia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
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This report originates from Passport, our Meals and Soups research and analysis database.
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