COMPETITIVE LANDSCAPE
Podravka remains the leading producer
Podravka dooel has remained the outright leader in meals and soups in value terms in 2025, and is expected to see its share of total sales increase slightly from 2024. The company offers an extensive selection of product types and flavour variants under its Podravka, Talianetta and Fini-Mini brands.
Food Bar is the best performing company in value growth terms
Food Bar doo looks set to register the highest value growth rate within meals and soups in 2025, albeit from a relatively low base. Its Food Bar Salata brand remains one of the chief beneficiaries of rising demand in prepared salads thanks to its early mover advantage, broad portfolio and competitive pricing strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in North Macedonia?
- Which are the leading brands in Meals and Soups in North Macedonia?
- How are products distributed in Meals and Soups in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in North Macedonia - Category analysis
KEY DATA FINDINGS
Convenience factor underpins growing appeal of meals and soups
Prepared salads is the fastest developing category
Health concerns continue to restrict consumption of dry soup
Overall demand set to remain solid
Healthier alternatives will be a focal point for innovation
Ready meals likely to witness greater flavour diversification
Podravka remains the leading producer
Food Bar is the best performing company in value growth terms
Distribution still heavily concentrated in small local grocers
E-commerce is the most dynamic distribution channel
Cooking Ingredients and Meals in North Macedonia - Industry Overview
Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
Desire for convenience remains a major demand driver
Macedonians show growing preference for healthier products
Most categories expected to perform positively in volume and value terms
Health and sustainability concerns will continue to shape competitive strategies
Vitaminka AD remains the overall leader in cooking ingredients and meals
Mondelez International and Basso Fedele & Figli are the most dynamic players
Sales still concentrated in the small local grocers channel
E-commerce is the best performing distribution channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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