PROSPECTS AND OPPORTUNITIES
Availability of meals and soups across multiple channels will optimise sales
Retail e-commerce has revolutionised the way in which small local brands reach and engage with Brazilian consumers. Digital platforms offer a level playing field, allowing businesses of all sizes to compete with established brands.
Companies expected to launch new lines of frozen ready meals
Frozen ready meals is a category which is benefiting greatly from both the health and out-of-home lifestyle trends in Brazil, and this is set to continue in the forecast period. While there is great demand for traditional products within the category, such as frozen lasagne and chicken parmigiana, a new wave of products is entering freezers in stores, satisfying both health-focused consumers and those looking for indulgence.
Busy routines and smaller families likely to drive up sales
Rapid urbanisation and evolving lifestyles have significantly impacted Brazilians’ dietary habits. Often confined to smaller living spaces, consumers are seeking convenient and time-efficient meal solutions; either due to the limited space in apartments and studios, which restricts opportunities for elaborate meal preparation, or just due to a lack of energy for everyday cooking, driving demand for ready meals and soups.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Brazil?
- Which are the leading brands in Meals and Soups in Brazil?
- How are products distributed in Meals and Soups in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Brazil - Category analysis
KEY DATA FINDINGS
Economic scenario pushes consumers towards convenient and good value for money products
Soups incorporate protein as a source of differentiation
Expansion of frozen ready meals options boosts sales
Availability of meals and soups across multiple channels will optimise sales
Companies expected to launch new lines of frozen ready meals
Busy routines and smaller families likely to drive up sales
Cooking Ingredients and Meals in Brazil - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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