COMPETITIVE LANDSCAPE
BRF SA maintains its leadership through brand strength, scale and nationwide distribution
In 2025, BRF SA continued to lead Brazil’s meals and soups, driven by its extensive brand portfolio and nationwide distribution capabilities. The company’s lead is anchored in its two flagship brands, Sadia and Perdigão, which together account for almost all of BRF’s sales in the category.
BRF outpaces competitors through innovation and brand excellence in 2025
BRF emerged as the most dynamic player in 2025, expanding its market share by outmanoeuvring competitors through innovation and assertive marketing strategies. In a year when overall category growth was subdued, BRF nevertheless succeeded in increasing its share.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Brazil?
- Which are the leading brands in Meals and Soups in Brazil?
- How are products distributed in Meals and Soups in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Brazil - Category analysis
KEY DATA FINDINGS
Modest growth is driven by convenience and health in 2025
Macroeconomic factors ease pressure on meals and soups in 2025
Prepared salads gain traction in Brazil as health-conscious, budget-conscious consumers drive growth
Ready meals and soups is set for growth during economic recovery and evolving lifestyles
Health and wellness trends are expected to drive innovation in Brazil’s ready meals and soups
Regulatory and sustainability initiatives will increasingly shape ready meals and soups
BRF SA maintains its leadership through brand strength, scale and nationwide distribution
BRF outpaces competitors through innovation and brand excellence in 2025
Supermarkets’ cold-chain infrastructure enables a broader range of products
Small local grocers lose ground due to limited assortment and rising convenience demands
Cooking Ingredients and Meals in Brazil - Industry Overview
Volume-led growth and health innovation shape cooking ingredients and meals in 2025
KEY DATA FINDINGS
Volume-led recovery driven by value-seeking behaviour in 2025
Health driven reformulation influence purchases across cooking ingredients and meals in 2025
More consumers reach for functional convenience and fitness-influenced products
Macroeconomic stabilisation and demographic tailwinds will support steady value expansion
Innovation, reformulation and regulation are expected to drive premiumisation
Channel diversification is set to strengthens both value and premium options
Cargill Agrícola SA’s scale, innovation and brand power sustain its leadership in Brazil
BRF SA’s brand revitalisation and dynamism drive accelerated growth
Supermarkets retain its leadership during accelerating channel fragmentation
Warehouse clubs strengthen its position through price leadership and supplier alignment
Retail e-commerce expands reach and reshapes consumer expectations
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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