PROSPECTS AND OPPORTUNITIES
Ready meals to drive progress in overall category
Retail volume growth of meals and soups will be driven by growing demand for ready meals, notably among office employees and professionals who want a healthy option made from fresh ingredients. As such, ready meals is expected to maintain its leading position in terms of volume and value sales.
Dry soup sales face ongoing decline
Dry soup will continue to dominate soup due to the strong position of international brands Maggi and Knorr across all distribution channels and strong household penetration even in remote regions of the country. Consumers still favour the convenience and quick preparation of dry soup, but volume sales will face further decline due to changing consumption patterns, with greater attention paid to healthy and sustainable food.
Competitive landscape to remain unchanged
The competitive landscape is not expected to see any change over the forecast period, with the top three positions belonging to international players. Private label is expected to rank in first position, due to continuous expansion of modern retailing in the country, both in secondary and tertiary cities, and in the countryside with more convenience stores arriving.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Romania?
- Which are the leading brands in Meals and Soups in Romania?
- How are products distributed in Meals and Soups in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Romania - Category analysis
KEY DATA FINDINGS
Meals and soups meet the growing demand for convenience foods
Rising interest in ethnic foods drives sales of frozen ready meals
Dry soups is the preferred choice in soups
Ready meals to drive progress in overall category
Dry soup sales face ongoing decline
Competitive landscape to remain unchanged
Cooking Ingredients and Meals in Romania - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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