COMPETITIVE LANDSCAPE
International brands dominate soups; local players thrive in ready meals
The dominance of dry soup continues to reflect the strength of long-established international brands. Unilever, with Knorr, and Nestlé, with Maggi, have built widespread distribution and brand loyalty over many years.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Romania?
- Which are the leading brands in Meals and Soups in Romania?
- How are products distributed in Meals and Soups in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Romania - Category analysis
KEY DATA FINDINGS
Busy urbanites drive growth as they seek convenience
Ready meals and prepared salads lead category performance
Frozen ready meals expand through ethnic and premium offerings
Convenience and premiumisation to drive forecast growth
Healthier eating habits to shape innovation and new formats
Private label to strengthen its role amid price sensitivity
International brands dominate soups; local players thrive in ready meals
Modern grocery retailing maintains dominance through accessibility and price
E-commerce expands as digital grocery habits strengthen
Cooking Ingredients and Meals in Romania - Industry Overview
Higher energy costs boost prices but sunflower oil benefited from price regulations
KEY DATA FINDINGS
Edible oils drive overall market performance
Traditional products remain essential in the household basket
Growth to continue amid lingering inflationary pressures
Cautious consumer behaviour and local production to shape the outlook
Modern grocery retailing to consolidate its position
Private label leads thanks to strong presence in edible oils
Small players inject dynamism through innovation and visibility
Modern grocery retailing remains dominant amid price sensitivity
Convenience and local grocers maintain relevance for everyday shopping
E-commerce and foodservice show steady development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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