COMPETITIVE LANDSCAPE
Try Vedmedi maintains leadership through familiarity and reach
Try Vedmedi TOV remains the undisputed leader in Ukraine’s frozen ready meals category, supported by strong brand awareness, extensive distribution, and a portfolio that resonates deeply with local culinary traditions. Its focus on traditional products – such as pelmeni and varenyky – continues to appeal to households seeking familiar, filling, and affordable meals.
Retailer private label and Podravka drive strong growth
Auchan-Ukraine Hypermarket TOV achieved strong performance in 2025 through the expansion of its private label in frozen ready meals, which benefited from consumers’ growing focus on affordability. The chain’s in-house ranges combine competitive pricing with consistent quality, appealing to price-conscious households.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Ukraine?
- Which are the leading brands in Meals and Soups in Ukraine?
- How are products distributed in Meals and Soups in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Ukraine - Category analysis
KEY DATA FINDINGS
Convenience and affordability underpin demand during the crisis
Chilled ready meals show strongest momentum
Broader distribution and product diversity support category expansion
Retailer-driven innovation to shape future growth
Health and wellness remain a niche focus amid affordability concerns
Shelf-stable innovation and home cooking to continue influencing demand
Try Vedmedi maintains leadership through familiarity and reach
Retailer private label and Podravka drive strong growth
Supermarkets dominate, supported by accessibility and trust
E-commerce continues to expand, offering choice and convenience
Cooking Ingredients and Meals in Ukraine - Industry Overview
Economic stabilisation and consumer adaptation define performance
KEY DATA FINDINGS
Health-conscious choices remain important despite economic pressure
Local origin and patriotism shape purchasing behaviour
Consumers value trust, quality, and simple enjoyment
Gradual recovery expected as stability improves
Brands to focus on affordability, relevance, and younger audiences
E-commerce and convenience channels to gain traction
Nestlé strengthens leadership through local investment and resilience
Domestic producers expand reach through affordability and availability
Private label gains momentum amid affordability focus
Supermarkets retain dominance amid shifting shopping behaviour
E-commerce expands as online shopping becomes mainstream
Variety stores like Avrora expand visibility for affordable products
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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