PROSPECTS AND OPPORTUNITIES
Investments in frozen ready meals aid sales over the forecast period
The ready meals landscape will continue to see strong development over the forecast period, with robust sales growth benefiting from players expanding their product ranges, attracting and maintaining the attention of an increasingly sophisticated and demanding consumer base. Key players such as Kerevitas and Tukas are expected to invest in the frozen food categories through acquisitions and investments in new facilities.
A wider range of products and higher quality will support growth in chilled ready meals
Chilled ready meals are set to showcase a strong sales performance over the forecast period, aided by a wider variety of products available in the category and improvements in quality and presentation. As the category continues to develop, pressure on consumer spending and a decline in demand for consumer foodservice will motivate key players to develop and launch a diverse range of new products.
The expansion of vegetable and fish-based ready meal options
As meat prices are set to increase across the forecast period, pulse and vegetable-based ready meal options and protein alternatives are likely to increase. Tat, for instance, is working on protein alternatives while Burcu Gida AS, is looking to offer a stronger selection of Mediterranean ready meals, with olive oil and vegetables, including green beans, spinach, sarma and fried vegetables, Superfresh Falafel and Privegi vegetable balls.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Turkey?
- Which are the leading brands in Meals and Soups in Turkey?
- How are products distributed in Meals and Soups in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Turkey - Category analysis
KEY DATA FINDINGS
Positive retail volume sales as pizza and ready meals are strong alternatives to foodservice
Product variety increases as innovation is strong within ready meals and meal kits
Small packs come to the fore as falling purchasing power puts pressure on spending
Investments in frozen ready meals aid sales over the forecast period
A wider range of products and higher quality will support growth in chilled ready meals
The expansion of vegetable and fish-based ready meal options
Cooking Ingredients and Meals in Turkey - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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