COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik AS increases its lead through new product launches
BIM Birlesik Magazacilik AS was the leading company in 2025 in meals and soups, increasing its share during the year. Its position was supported by strategic product development and robust distribution strategies.
Carrefour SA Sabanci and Sok Marketler lead growth through innovation, value, and convenience
In 2025, Carrefour SA Sabanci and Sok Marketler emerged as the most dynamic companies in terms of retail value growth. During 2025, the players introduced innovative ready-meal solutions that drove significant interest and value growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Turkey?
- Which are the leading brands in Meals and Soups in Turkey?
- How are products distributed in Meals and Soups in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Turkey - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for home based meal solutions drives value growth in meals and soups
Product launches focused on nostalgia and convenience drive growth in ready meals
Frozen ready meals is set to drive growth as convenience and affordability shape consumer choice
Low-sugar, gluten-free, high protein and functional options are set to gain ground
Chilled ready meals is set for growth as innovation, quality, and convenience drive appeal
BIM Birlesik Magazacilik AS increases its lead through new product launches
Carrefour SA Sabanci and Sok Marketler lead growth through innovation, value, and convenience
Discounters lead meals and soups in Turkey as affordability and convenience drive consumer choice
Hypermarkets and discounters drive meals and soups growth through value and convenience
Cooking Ingredients and Meals in Turkey - Industry Overview
Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
Shifts in consumer behaviour drive growth in cooking ingredients and meals
Pricing pressures lead retailers to focus on promotional campaigns and discounts
Home cooking sustains demand for affordable, traditional ingredients
The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
Convenience and innovation and expected to drive growth across the forecast period
Retail e-commerce and digital channels are set to influence the forecast performance
BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
Discounters strengthens its presence, however brand trust remains key in some categories
Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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