COMPETITIVE LANDSCAPE
Tnuva Food Industries leads with a presence in resilient categories
Tnuva Food Industries Ltd was the leading company in meals and soups in 2025 thanks to its presence in frozen pizza and prepared salads, the only two categories to record volume growth in the year. In addition, and despite price rises, Tnuva launched new frozen pizza flavours under its Mama Mia range, including Mexican flavours (corn, jalapeno and red pepper), which are currently popular in Israel.
Rami Levy benefits from attractive prices
Rami Levy Shivuk Hashikma Ltd, meanwhile, was the most dynamic company in 2025, driven by the success of its private label frozen pizza brand. Positioned as a more affordable alternative to Tnuva, Rami Levy’s products have become increasingly attractive to consumers as price considerations take on greater importance.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Israel?
- Which are the leading brands in Meals and Soups in Israel?
- How are products distributed in Meals and Soups in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Israel - Category analysis
KEY DATA FINDINGS
Widespread price increases drive value growth
Meals and soups witness further price increases
Convenience and healthiness of prepared salads
Companies likely to maintain price increases amid limited market competition
Rising demand for healthier meals and soups
“What is Good for Europe is Good for Israel” reform unlikely to have a significant immediate impact
Tnuva Food Industries leads with a presence in resilient categories
Rami Levy benefits from attractive prices
Discounters appeal with their low prices and private label products
E-commerce offers consumers a convenient and safer way to shop
Cooking Ingredients and Meals in Israel - Industry Overview
Consumers face increasing financial pressure in 2025 as everyday expenses climb
KEY DATA FINDINGS
Price increases drive value growth in 2025
New products to entice consumers despite a challenging environment
What next for cooking ingredients and meals?
Local companies may divest some of their brands
Health and wellness concerns to remain a key driver of sales
Strauss Group leads, maintaining a strong presence across packaged food
Saba Habib Olive Oil appeals to increasingly discerning consumers
Price increases encourage shift to discounters
Concerns about personal safety drive strong growth of e-commerce
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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