COMPETITIVE LANDSCAPE
Unilever’s Knorr is only significant player
Unilever remains the only significant player in Pakistan’s meals and soups market, underpinned by its trusted Knorr brand. Knorr was among the first mainstream brands to introduce dry soup sachets and convenient ready-mix gravies to Pakistani consumers, effectively creating and defining the market for convenient, home-prepared Western-style offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Pakistan?
- Which are the leading brands in Meals and Soups in Pakistan?
- How are products distributed in Meals and Soups in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Pakistan - Category analysis
KEY DATA FINDINGS
Sales limited by strong preference for home cooking but affluent urbanites drive growth in premium niches
Meals and soups market remains underdeveloped as consumers favour fresh, home-cooked food
Dry soup leads growth
Meals and soups will remain a very niche market
Health-focused innovations will grow in prominence
Technological innovations will enhance convenience
Unilever’s Knorr is only significant player
Leading channel
E-commerce shows fastest growth from low base
Cooking Ingredients and Meals in Pakistan - Industry Overview
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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