COMPETITIVE LANDSCAPE
Nestlé leads, focusing product development on local consumer preferences
Nestlé Guatemala SA, with its flagship Maggi brand, remains the leading player in meals and soups in Guatemala in 2025. The company continues to support its position through widespread availability and ongoing product development focused on local consumer preferences.
Private label continues to gain ground
Private label continues to gain ground in meals and soups in 2025, with Walmart Centroamérica SA playing a key role through its Sabemás brand. As consumers remain highly price-conscious, many are turning to more affordable alternatives to branded products, particularly for items like ready meals and soups.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Guatemala?
- Which are the leading brands in Meals and Soups in Guatemala?
- How are products distributed in Meals and Soups in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Guatemala - Category analysis
KEY DATA FINDINGS
Household budget pressures hinder demand
Further decline as price-sensitive consumers carefully manage their budgets
Growth of shelf stable ready meals supported by lower prices
Value growth driven by rising demand among higher-income consumers for more premium and diverse meal options
Growing interest in clean label products
PriceSmart supports trial and uptake
Nestlé leads, focusing product development on local consumer preferences
Private label continues to gain ground
Small local grocers provide immediate access to affordable options
Expansion of modern retailers and e-commerce
Cooking Ingredients and Meals in Guatemala - Industry Overview
Inflation eases but pricing remains key factor
KEY DATA FINDINGS
Rising health consciousness shapes purchasing decisions
Changing consumer preferences
Growing focus on variety and flavour innovation
Rising demand for convenient products that offer both flavour and nutritional value
COMPETITIVE LANDSCAPE
Small local grocers lead, benefiting from an extensive national reach
Modern retailers appeal to shoppers who value wider product variety, convenience and competitive pricing
E-commerce gains traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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