COMPETITIVE LANDSCAPE
Albert Heijn out in front
Albert Heijn BV is set to be the leading company in meals and soups in 2025, with consumers appreciating the combination of quality and competitive pricing provided by its AH private label. The retailer is followed by HelloFresh SE, though this company is losing sales and share fast.
Mama's Maaltijden making an impact
Companies active in high growth categories such as chilled soup are set to be amongst the most dynamic in 2025. In many categories in meals and soups, private label plays an important role, but there are many smaller and mid-sized players which outperform private label and established brands and companies.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Netherlands?
- Which are the leading brands in Meals and Soups in Netherlands?
- How are products distributed in Meals and Soups in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in the Netherlands - Category analysis
KEY DATA FINDINGS
Busy consumers seek nutritional value and convenience
Categories which are seen as fresh and high quality record the strongest performance
Chilled soup sees strong growth
The outlook for meals and soups is positive
Dutch consumers become more open-minded about meals and soups with functional benefits
Improved quality at lower price levels will drive consumers from foodservice to retail
Albert Heijn out in front
Mama's Maaltijden making an impact
Supermarkets seeing dominant share eroded
Retailers try to compete with foodservice
Cooking Ingredients and Meals in the Netherlands - Industry Overview
Price increases boost value sales but so does premiumisation
KEY DATA FINDINGS
Consumers are increasingly interested in health and wellness
Convergence of trends
Positive outlook supported by demand for convenience
Health and wellness trend to exert growing influence
Potential threat from supply chain volatility
Important role for private label
Major brand manufacturers experience contrasting fortunes
Supermarkets remains dominant despite fall in share
Discounters displaying strong growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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