PROSPECTS AND OPPORTUNITIES
Rising competition from foodservice outlets shapes product innovation
Generation Z and some millennial consumers, in particular, are spending less time in the kitchen, increasingly reluctant to engage in lengthy meal preparations compared to older generations. This trend will drive ongoing interest in products that help reduce meal preparation time, contributing to a further increase in both retail volume and value sales within the meals and soups category.
Meal kits have a low potential for growth as the audience remains niche
The outlook for meal kits appears limited, suggesting that this relatively new category is nearing its peak. HelloFresh will remain the dominant player across the forecast period, especially as some competitors have exited the landscape during the review period.
Demand for freshness leads to strong growth for chilled soup and pizza
Both chilled soup and chilled pizza are expected to continue demonstrating strong retail volume and value growth over the forecast period. These high-growth categories share several key characteristics: they remain relatively underdeveloped, are perceived as superior in freshness and quality compared to dry, shelf-stable, or frozen alternatives, and enjoy robust support from major grocery retailers like Albert Heijn and Jumbo.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Netherlands?
- Which are the leading brands in Meals and Soups in Netherlands?
- How are products distributed in Meals and Soups in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in the Netherlands - Category analysis
KEY DATA FINDINGS
Chilled soups and packaged pancakes gain ground, offering healthy alternatives
Shelf-stable ready meals face rising competition from meal kits
Chilled pizza gains ground, perceived to be a fresh, convenient option
Rising competition from foodservice outlets shapes product innovation
Meal kits have a low potential for growth as the audience remains niche
Demand for freshness leads to strong growth for chilled soup and pizza
Cooking Ingredients and Meals in the Netherlands - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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