PROSPECTS AND OPPORTUNITIES
High-quality meals and soups will continue to gain momentum, driven by changing lifestyles
During the forecast period, Hungarian consumers will increasingly seek convenient meals and soups that maintain both nutritional value and taste, motivated by changing lifestyles that prioritise convenience and time efficiency in meal preparation. At the same time, brands are expected to continue innovating by offering an expanded range of ready-made options to meet diverse dietary and health-conscious preferences.
Growing demand for plant-based options
Hungarian consumers are increasingly shifting towards plant-based diets, driven by health, environmental, and ethical motivations, which is encouraging brands to expand their plant-based product offerings. This shift is also evident in the growing number of private label products in this category and through accolades like the Free-From Awards, which highlight innovative entries such as Tesco’s Plant Chef line.
Strategic mergers and rebranding will shape the competitive landscape
The merger between K&K Family, a prominent prepared salad manufacturer, and Polish Green Factory is poised to reshape the competitive landscape within the prepared salad segment, with prepared salads from Green Factory now marketed under the Family brand. This consolidation aims to leverage K&K Family's local market expertise and Green Factory's established reputation in Eastern Europe to strengthen both players’ respective competitive positions and allow the potential introduction of new lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Hungary?
- Which are the leading brands in Meals and Soups in Hungary?
- How are products distributed in Meals and Soups in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Hungary - Category analysis
KEY DATA FINDINGS
Growing emphasis on nutritional transparency and consumer engagement through digital platforms
Rise in private labels and food delivery services, driven by demand for affordable convenience
Growing interest in global flavours
High-quality meals and soups will continue to gain momentum, driven by changing lifestyles
Growing demand for plant-based options
Strategic mergers and rebranding will shape the competitive landscape
Cooking Ingredients and Meals in Hungary - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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