COMPETITIVE LANDSCAPE
Dr Oetker Magyarország Élelmiszer Kft leads the category
Dr Oetker remained the leading company in meals and soups in 2025, sustaining its advantage through a balanced portfolio spanning frozen pizzas, desserts and instant soups. The company’s strong brand equity, trusted quality and high household penetration allowed it to withstand price competition from private label.
Eisberg emerges as the most dynamic company in 2025
Eisberg Hungary was the most dynamic company overall in 2025, achieving the fastest value growth across chilled salads and prepared meals. Its “Color Your Life” and “Pink Mix” campaigns connected product innovation with health and social-responsibility messages, driving strong engagement across retail and foodservice.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Hungary?
- Which are the leading brands in Meals and Soups in Hungary?
- How are products distributed in Meals and Soups in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Hungary - Category analysis
KEY DATA FINDINGS
Easing inflation and demand for convenient comfort foods benefit sales
Value sales continue to climb as convenience and familiarity drive demand
Premiumisation and innovation support trading-up despite price sensitivity
Soup leads category growth as consumers embrace quick, comforting formats
Stabel growth supported by urbanisation and modern lifestyles
Health and wellness: Cleaner labels and functional upgrades
Technological and manufacturing advances improve range and sustainability
Dr Oetker Magyarország Élelmiszer Kft leads the category
Eisberg emerges as the most dynamic company in 2025
Modern grocery channels remain dominant
E-commerce and quick commerce record the fastest growth
Cooking Ingredients and Meals in Hungary - Industry Overview
Consumers seeking convenience and value
KEY DATA FINDINGS
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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