COMPETITIVE LANDSCAPE
Private label player Coop Danmark remains overall leaders in 2025
Coop Danmark is the leading company in meals and soups in 2025, driven by the strength of its extensive private label ranges. The retailer has a broad presence across segments such as ready meals, pizzas and soups, covering everything from basic, low-priced options to organic and premium-positioned products.
Meal-kit model proves popular and propels HelloFresh’s expansion
HelloFresh Nordics is the most dynamic company in meals and soups in 2025, supported by growing consumer demand for meal kit solutions that combine convenience with variety. The company’s offerings appeal to busy households seeking to save time on meal planning and shopping while still preparing fresh food at home.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Denmark?
- Which are the leading brands in Meals and Soups in Denmark?
- How are products distributed in Meals and Soups in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Denmark - Category analysis
KEY DATA FINDINGS
Meals and soups impacted by high prices and demand for convenient food options
Convenience remains major trend shaping category progress
Food kits drives overall growth, while chilled pizza continues to benefit from convenience demand
Busy lifestyles will ensure demand for quick and easy meals remains strong
Health sustainability concerns set to boost prevalence of lean and green options
Distribution will further shape demand through innovative urban retail formats
Private label player Coop Danmark remains overall leaders in 2025
Meal-kit model proves popular and propels HelloFresh’s expansion
Discounters leads thanks to attractive offer of value and variety
Retail e-commerce rises fastest as online platforms gain ground
Cooking Ingredients and Meals in Denmark - Industry Overview
Home cooking trend and sales of essential cooking items boost sales
KEY DATA FINDINGS
Health and wellness trends remain in force but fail to fuel innovation
Sustainability concerns centre on packaging formats
Convenience demand drives development
Home cooking trend to ensure sustained demand with future growth driven by innovation
Private label will benefit from increased investment
Discounters as persistently favoured channel
Coop continues to lead thanks to strong private label portfolio
HelloFresh sees fastest growth fuelled by meal-kit delivery offer
Discounters remains leading distribution channel
Retail e-commerce and convenience store enjoy rapid rises
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!