PROSPECTS AND OPPORTUNITIES
Organic options could find favour as the economy improves
The demand for organic ready meals in Denmark remains steady, albeit with slower growth due to their higher price point. While some consumers are drawn to the health benefits and quality of organic options, the cost can be a barrier.
Soup is expected to benefit from investment in new options including premium and more sustainable products
Soup is expected to remain a popular choice among Danish consumers in the forecast period, with both chilled and frozen options appealing to those seeking convenience and nutrition. Packaged soup is thriving as consumers are increasingly prioritising their health while they are also looking for quick meal solutions that fit into their busy lifestyles.
Players could focus on promoting the taste of their products to win over consumers
There is potential for a new trend in ready meals whereby brands reduce their emphasis on dietary labels like "plant-based" and instead focus on taste and quality as their core marketing points. For example, Tasteful Foods saw a positive response after removing "plant-based" from its name in 2023 and concentrating on flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Denmark?
- Which are the leading brands in Meals and Soups in Denmark?
- How are products distributed in Meals and Soups in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Denmark - Category analysis
KEY DATA FINDINGS
Frozen ready meals thriving thanks to convenience and growing variety of options
Retailers look to fend off competition from takeaway with new private label lines
Meal kits provide a convenient solution for preparing home cooked meals
Organic options could find favour as the economy improves
Soup is expected to benefit from investment in new options including premium and more sustainable products
Players could focus on promoting the taste of their products to win over consumers
Cooking Ingredients and Meals in Denmark - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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