COMPETITIVE LANDSCAPE
Barba Stathis SA sustains leadership through trust and innovation
Barba Stathis SA remained the leading player in meals and soups in 2025, building on its strong heritage in frozen vegetables and ready meals. The company’s deep association with freshness, reliability and Greek agricultural produce continues to underpin consumer trust.
Afoi Karageorgiou AEVE strengthens position through new launches and capacity expansion
Afoi Karageorgiou AEVE was among the most dynamic companies in 2025, expanding its footprint through diversified ready traditional meals and consistent innovation. New flavours and dishes introduced since 2023 were supported by marketing campaigns that highlight ease of preparation and homestyle taste.
Private label consolidates share through affordability and variety
Private label continued to gain traction, especially in ready meals and frozen soups. Supermarket chains capitalised on consumers’ price sensitivity by introducing affordable yet visually appealing private label ranges that rivalled branded competitors in taste and packaging quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Greece?
- Which are the leading brands in Meals and Soups in Greece?
- How are products distributed in Meals and Soups in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Greece - Category analysis
KEY DATA FINDINGS
Convenience and health demands drive sales
Convenience and frozen solutions sustain strong momentum
Prepared salads and modern refrigeration redefine category perception
Continued growth supported by modern lifestyles and retailer innovation
Health and wellness: clean labels and plant-forward innovation
Digital commerce and meal kits open new convenience channels
Barba Stathis SA sustains leadership through trust and innovation
Afoi Karageorgiou AEVE strengthens position through new launches and capacity expansion
Private label consolidates share through affordability and variety
Supermarkets remain the primary purchase destination
Hypermarkets and modern formats expand assortments and deals
Cooking Ingredients and Meals in Greece - Industry Overview
Health consciousness shaping demand but cost concerns rise
KEY DATA FINDINGS
Convenience, flexibility and time-saving solutions underpin growth
Wellness and quality cues reinforce purchasing decisions
Continued expansion underpinned by innovation and household routines
Health and wellness trends to shape future formulation
Digital retail channels to accelerate convenience culture
Minerva SA leads through heritage, quality and diversification
Afoi Karageorgiou AEVE expands presence through innovation and investment
Private label deepens penetration across key categories
Supermarkets remain the cornerstone of category sales
E-commerce and digital grocery platforms accelerate fastest
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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