COMPETITIVE LANDSCAPE
Delifood increases its lead by building on the success of Super Bubur and Wow Spageti
Delifood Sentosa Corp PT continues to lead meals and soups in Indonesia in 2025. This is thanks to its strong lead in ready meals through its two flagship brands, Super Bubur and Wow Spageti.
Pop Spageti’s success follows hot on the heels of Wow Spageti
Indofood Sukses Makmur Tbk PT has emerged as the most dynamic company in meals and soups in Indonesia, responding swiftly to the success of Delifood’s Wow Spageti with its own offering, Pop Spageti. The brand has differentiated itself by introducing a unique spicy flavour, tapping into the widespread popularity of spicy instant noodles among Indonesian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Indonesia?
- Which are the leading brands in Meals and Soups in Indonesia?
- How are products distributed in Meals and Soups in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Indonesia - Category analysis
KEY DATA FINDINGS
Busy urbanites drive sales in their quest for convenience
Meals and soups benefiting from rising demand for convenience
Instant spaghetti brings newfound enthusiasm for dried ready meals
Sales set to benefit from the growing demand for quick, tasty and nutritious meals
Shelf stable ready meals evolving to meet the needs of modern consumers
Digital marketing and expanded distribution could be key to growth
Delifood increases its lead by building on the success of Super Bubur and Wow Spageti
Pop Spageti’s success follows hot on the heels of Wow Spageti
Convenience stores playing a key role in the rise of ready meals in Indonesia
E-commerce pairs well with the convenient positioning of ready meals
Cooking Ingredients and Meals in Indonesia - Industry Overview
Ongoing economic challenges encourage consumers to trade down
KEY DATA FINDINGS
Need for convenience and economic pressures impact purchasing behaviour
Consumer purchasing decisions being shaped by health and wellness concerns
Social media and digital marketing playing a vital role in the market
Bright outlook for the market with sales set to benefit from an economic recovery
Increasing health consciousness set to inform demand and innovation
New labelling regulation set to transform the market
Unilever remains on top despite being impacted by a boycott
Kewpie sees strong gains while Ajinomoto closes the gap on Unilever
Small local grocers dominate sales but convenience stores seeing dynamic growth
E-commerce on the rise as consumers embrace the convenience of online shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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