COMPETITIVE LANDSCAPE
Private label continues to dominate despite the rise of branded meal kits
HelloFresh remains the leading brand in meals and soups in the UK in 2025. The brand has expanded its offerings by adding higher-tier meal options, increasing the proportion of fresh produce in its boxes, expanding its pescatarian recipe selection and introducing a fully recyclable cool box to support sustainability and product freshness.
Crosta & Mollica focuses on delivering authentic Italian pizza for success
Crosta & Mollica distinguished itself as one of the most dynamic companies within UK meals and soups in 2024, a trajectory it is projected to sustain throughout 2025. The company’s growth has been largely propelled by its pizza portfolio, which stands out due to a consistent emphasis on authentic Italian production methods and high-quality ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in United Kingdom?
- Which are the leading brands in Meals and Soups in United Kingdom?
- How are products distributed in Meals and Soups in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in the United Kingdom - Category analysis
KEY DATA FINDINGS
Innovative and premium offerings appeal to busy consumers
Demand remains stable in an increasing polarised market
Food kits thriving as players tap into the demand for healthy and convenient meal solutions
Innovation and premiumisation expected to fuel sustained gains in meals and soups
Health and nutrition trends set to drive new developments and reshape consumer preferences
International flavours, indulgence and sustainability set to boost consumer interest
Private label continues to dominate despite the rise of branded meal kits
Crosta & Mollica focuses on delivering authentic Italian pizza for success
Hypermarkets anchor the market as convenience and value led retailers gain ground
Warehouse clubs appeal to price sensitive shoppers while e-commerce continues to grow
Cooking Ingredients and Meals in the United Kingdom - Industry Overview
Growing interest in global cuisine and authentic flavours
KEY DATA FINDINGS
Sales increase thanks to increased price stability and the need for convenience
Consumers look for innovation and a more authentic experience
Focus on UPFs pushes demand towards healthier and more natural options
Sales set to grow despite further price increases
Government regulation and a focus on healthier eating set to influence the market
Innovation will be key to building and retaining interest across the market
Kraft Heinz retains the lead by adapting to evolving market trends
Smaller players seeing dynamic growth through authentic and innovative offerings
Supermarkets and hypermarkets remain the key distribution channels
Competition increases as online and offline retailers compete for share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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