COMPETITIVE LANDSCAPE
Aldi and Frosta show the strength of private label and brands, respectively
The private label retailer Aldi Einkauf is projected to see a small rise in retail value share over 2025 to continue to lead the highly fragmented competitive landscape of meals and soups in Germany at the end of the review period. Aldi Einkauf leverages a wide offer across meals and soups and trusted, affordable products.
Price and quality factors push retail value sales of Gustavo Gusto
Franco Fresco’s Gustavo Gusto pizza brand is one of the most dynamic in meals and soups. Over 2025, among the top 20 brands, Gustavo Gusto is projected to see the highest increase in retail value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Germany?
- Which are the leading brands in Meals and Soups in Germany?
- How are products distributed in Meals and Soups in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Germany - Category analysis
KEY DATA FINDINGS
Busy lifestyles drive further demand for meals and soups
Frozen products gain from the needs of busy consumers and an improving quality perception
Vegan ready meals ride health, sustainability and ethical trends
Strong company activity but growth is expected to slow compared with the review period
Growing vegetarian and vegan offer in response to evolving consumer trends
Convenience and wellness to foster use of frozen food subscription services
Aldi and Frosta show the strength of private label and brands, respectively
Price and quality factors push retail value sales of Gustavo Gusto
Discounters leverage good price-quality ratios to dominate the distribution of meals and soups
Online developments widen access to ready meals
Cooking Ingredients and Meals in Germany - Industry Overview
Strong retail value sales growth in line with key trends in packaged food
KEY DATA FINDINGS
Players adapt to market conditions
Convenience increases weight in consumer choices
Plant-based options enjoy rising demand
Sustainability to help shape the offer and presentation
Healthier and functional products to pique the interest of consumers
Easing price movements to push organic edible oils
Strong private label offer in cooking ingredients and meals
Branded players look to capitalise on key trends
Large modern grocery retailers dominate the distribution landscape
E-commerce enjoys ongoing development and growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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