COMPETITIVE LANDSCAPE
HelloFresh remains on top thanks to the ongoing success of food kits
Grocery Delivery E-Services Australia Pty Ltd remains the leading company in meals and soups in 2025. The company’s HelloFresh brand has maintained a healthy lead over its competitors and has even experienced a slight increase in its overall value share in 2025.
Marley Spoon continues to win favour with its premium food kits
MarleySpoon Pty Ltd has been the most dynamic company overall in meals and soups in 2025. Being another key player in the food kits category, MarleySpoon has continued to gain market share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Australia?
- Which are the leading brands in Meals and Soups in Australia?
- How are products distributed in Meals and Soups in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Australia - Category analysis
KEY DATA FINDINGS
Ready meals boosted by popularity of convenient meal solutions
Ready meals maintain steady growth as consumers demand convenience food
Ready meals maintain steady growth as consumers demand convenience food
Fast-paced modern lifestyles should sustain demand for convenience food
Healthy living trend set to shape the growth trajectory of meals and soups
Online sales and home deliveries likely to remain a core factor behind the category’s growth
HelloFresh remains on top thanks to the ongoing success of food kits
Marley Spoon continues to win favour with its premium food kits
Supermarkets remain the cornerstone of grocery retailing in Australia
E-commerce playing a key role in the rise of ready meals and food kits
Cooking Ingredients and Meals in Australia - Industry Overview
Cooking ingredients and meals growth impacted by financial hardship and price rises
KEY DATA FINDINGS
Slow economic recovery limits growth in cooking ingredients and meals in 2025
Healthy eating remains a key focus of demand and new product development
Global trends inform new product development
Sales set for steady growth as consumer spending sees a slow recovery
Products that support long-term health will be key to growth
Private label faces a fight to retain its share as the economy recovers
HelloFresh remains popular with its brand of healthy convenience
Marley Spoon finding success in food kits with its premium offering
Consumers continue to place their trust in supermarkets
E-commerce on the up as retailers and brands expand online
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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