COMPETITIVE LANDSCAPE
Viciunai & Ko UAB offers a wide product range
Viciunai & Ko UAB remains the clear leader of meals and soups in Lithuania in 2025 due to its wide selection of mainly frozen ready meals, including dumplings and frozen culinary snacks.
Auga soups appeal to a wide range of flavour preferences
Auga Group AB with its Auga soups, meanwhile, is the most dynamic company in 2025. Positioned in the premium price and quality segment, Auga soups are well received by urban consumers seeking more diverse and exotic soup flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Lithuania?
- Which are the leading brands in Meals and Soups in Lithuania?
- How are products distributed in Meals and Soups in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Lithuania - Category analysis
KEY DATA FINDINGS
Health concerns constrain uptake
Consumers appreciate the convenience of meals and soup
Chilled ready meals benefit from high unit prices
Convenience factor will continue to support category expansion
Health and wellness concerns limit growth
Viciunai & Ko UAB offers a wide product range
Auga soups appeal to a wide range of flavour preferences
Supermarkets’ popularity supported by frequent promotions and a strong private label offering
Convenience and promotions attract consumers to e-commerce
Cooking Ingredients and Meals in Lithuania - Industry Overview
Softening inflation encourages consumers to spend
KEY DATA FINDINGS
Olive oil shows steady growth
Poor summer impacts barbecue-related products
Sweet spreads is the best performing category
Moderate growth
Limited impact of health and wellness trend
Private label growth
Kedainiu Konservu Fabrikas UAB leads
Kasell SA most dynamic
Supermarkets lead with their extensive network of outlets and strong private label offering
Expansion of convenient e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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