COMPETITIVE LANDSCAPE
Nestlé maintains overall leadership
Nestlé continues to lead the meals and soups category in the UAE, driven primarily by the strong performance of its Maggi dry soup range. The brand’s long-standing reputation, extensive product portfolio, and robust distribution network have cemented its leadership position, making Maggi a household name and the preferred choice for convenient, flavourful meal solutions.
Meal kits brand Hello Chef receives B-Corp certification
Hello Chef, the leading meal kits player in the United Arab Emirates, has achieved B-Corp certification, marking a significant milestone in its commitment to social and environmental responsibility. This certification is awarded to companies that meet high standards of social performance, accountability, and transparency across various areas such as employee welfare, community engagement, and environmental sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in United Arab Emirates?
- Which are the leading brands in Meals and Soups in United Arab Emirates?
- How are products distributed in Meals and Soups in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Convenience demand, health priorities and private label expansion support value growth
Convenience demand spurs growth in meals and soups as consumers seek quick and easy solutions
Alliance Food Company enters ready meals
Health to remain major trend impacting progress for meals and soups
Private label set to gain further share in chilled ready meals
Sustainability to take centre stage
Nestlé maintains overall leadership
Meal kits brand Hello Chef receives B-Corp certification
Hypermarkets remains favoured channel for meals and soups purchases
E-commerce sees fastest expansion in 2025
Cooking Ingredients and Meals in the United Arab Emirates - Industry Overview
Health, convenience and value-seeking behaviour steer industry development
KEY DATA FINDINGS
Current trends drive industry growth in 2025
Sustainability concerns inform product innovation
Cost-conscious behaviour becomes more visible in 2025
Health trends to support further expansion for cooking ingredients and meals
Climate change may present challenges to stronger growth
Hypermarkets will remain on top, but e-commerce will rise fastest among distribution channels
IFFCO maintains overall leadership in 2025
Players compete through differentiation
Hypermarkets leads distribution
E-commerce and foodservice channels enjoy further growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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