Meals and Soups in Slovenia

November 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Meals and Soups industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Meals and Soups in Slovenia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Meals and Soups in Slovenia?
  • Which are the leading brands in Meals and Soups in Slovenia?
  • How are products distributed in Meals and Soups in Slovenia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Meals and Soups in Slovenia - Category analysis

KEY DATA FINDINGS

Convenience, health, and sustainability fuel strong growth in meals and soups
Value sales of meals and soups rise, driven by convenience and health trends
Shelf-stable, protein rich ready meals drive value growth among on-the-go shoppers
Shelf-stable and multi-format meals are expected to drive steady value growth
High protein and additive-free positionings are set to drive health-led innovation in meals and soups
Sustainability is expected to become key within sourcing, manufacturing, and packaging
ETA Kamnik strengthens trust through sustainable sourcing and clean label innovation
Bolton Adriatic doo accelerates growth through premium, protein-focused ready meal innovation
Hypermarkets leads distribution through strong promotions and a wide range of meal solutions
Broader delivery reach and convenience-led launches make retail e-commerce the fastest-growing channel
Table 1 Sales of Meals and Soups by Category: Volume 2020-2025
Table 2 Sales of Meals and Soups by Category: Value 2020-2025
Table 3 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 4 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 6 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 7 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 8 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 9 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 10 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

Cooking Ingredients and Meals in Slovenia - Industry Overview

Growth for cooking ingredients and meals is driven by premiumisation, convenience, and health trends

KEY DATA FINDINGS

Premiumisation and convenience drive growth in cooking ingredients and meals in Slovenia
Slovenian households adopt more strategic shopping habits as prices stabilise
Healthier choices and the convenience of retail e-commerce shape shopping habits
Stable economic conditions and evolving consumer preferences will drive steady value growth
Premiumisation and provenance will define competitive strategies across the forecast period
Omnichannel expansion is set to influence the distribution landscape
Tovarna Olja Gea d.d. leads through scale, supply resilience, and trusted domestic brands
Brand trust and quality drive growth for Monini SpA and Mutti SpA as private label remains strong
Hypermarkets retains its leadership in cooking ingredients and meals but lose slight share to value and online channels
Retail e-commerce accelerates as Slovenian households embrace the convenience of online shopping
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Meals and Soups

    • Dried Ready Meals
    • Shelf Stable Ready Meals
    • Chilled Ready Meals
    • Frozen Ready Meals
    • Dry Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Frozen Soup
    • Chilled Pizza
    • Frozen Pizza
    • Meal Kits
    • Quick Recipe Kits
    • Chilled Lunch Kits
  • Prepared Salads

Meals and Soups

This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.

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This report originates from Passport, our Meals and Soups research and analysis database.

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