COMPETITIVE LANDSCAPE
Kesko marginally overtakes Saarioinen Oy in meals and soups through private label innovation
The domestic retail giant Kesko Oyj narrowly surpassed Saarioinen Oy to become the leading company in meals and soups in Finland in 2025, increasing its share and securing first place by a small margin.
Mestari Forsman stands out as the most dynamic player, offering premium, locally sourced and sustainable offerings
Mestari Forsman Oy emerged as the most dynamic company in meals and soups in Finland in 2025, driven by the continued success of its Olo Creative Kitchen brand. The company’s growth is driven by its commitment to local sourcing and premium quality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Finland?
- Which are the leading brands in Meals and Soups in Finland?
- How are products distributed in Meals and Soups in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Finland - Category analysis
KEY DATA FINDINGS
On-the-go consumption increases with consumers seeking balanced nutrition
Value sales of ready meals and soups rise in Finland as convenience and nutrition drive growth
Pizza leads growth in meals and soups as innovation and collaborations fuel demand
Premiumisation and convenience trends are set to drive growth over the forecast period
Health features and wellness properties will remain key in meals and soups
Innovation in meals and soups is expected to focus on domestic origin
Kesko marginally overtakes Saarioinen Oy in meals and soups through private label innovation
Mestari Forsman stands out as the most dynamic player, offering premium, locally sourced and sustainable offerings
Hypermarkets maintains its lead in meals and soups despite slight share erosion in 2025
Retail e-commerce outpaces other channels as consumers prioritise convenience
Cooking Ingredients and Meals in Finland - Industry Overview
Stagnation linked to price-sensitivity although demand for convenience benefits sales
KEY DATA FINDINGS
Value sales remain stagnant during ongoing price sensitivity in Finland
Convenience remains a key driver of sales for cooking ingredients and meals
Health and wellness continues to influence product development
Premiumisation is expected to drive value growth in cooking ingredients and meals
Domestic origin and sustainability will remain key competitive strategies
Retail e-commerce and discounters are set to drive subtle shifts in distribution dynamics
Kesko Oyj strengthens its lead through trusted private labels and consumer driven innovation
Niche players drive dynamic growth in cooking ingredients and meals during 2025
Hypermarkets lead sales as consumers appreciate the wide selection and affordable price points
Retail e-commerce was the most dynamic channel in 2025 driven by convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!