COMPETITIVE LANDSCAPE
Carnex maintains leadership
Carnex AD is set to retain its leading position in Serbia’s meals and soups market, thanks to its well-established Carnex brand, which offers a wide range of ready meals spanning traditional and international recipes.
Swisslion Takovo doo registers dynamic performance
Swisslion Takovo doo is the most dynamic performer in Serbia’s meals and soups market, supported by its broad portfolio of products under the Takovo brand. The company’s strong growth is primarily driven by the rising demand for convenient, time-saving meal solutions, particularly ready meals suitable for microwave preparation.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Serbia?
- Which are the leading brands in Meals and Soups in Serbia?
- How are products distributed in Meals and Soups in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Serbia - Category analysis
KEY DATA FINDINGS
Frozen ready meals benefits from strong private label presence and price promotions
Convenience trend boosts sales
Frozen ready meals leads growth
Growth will be supported by rising demand for convenience
Price will remain a key driving factor
Consumers will seek to make healthier choices
Carnex maintains leadership
Swisslion Takovo doo registers dynamic performance
Small local grocers continue to lose ground
E-commerce drives growth in ready meals and soups
Cooking Ingredients and Meals in Serbia - Industry Overview
Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
Increasingly busy lifestyles drive sales
Consumers remain price sensitive
Shift towards natural, health-focused, and plant-based products
Government caps likely to ease food prices
Price sensitivity will continue to shape consumer behaviour
Health and wellness trend will gain traction
Polimark continues to lead sales
Carapelli sees strongest growth
Private label gains traction
Small local grocers face pressure from modern retail
E-commerce emerges as fastest growing channel
Discounters grow through quality positioning
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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