COMPETITIVE LANDSCAPE
Mercadona leads intensely competitive landscape
While Mercadona leads overall meals and soups, competition in the category is intense, with brands competing closely. Private label accounts for half of the total market value and continues to gain share, driven by the strong focus of leading retailers, including Mercadona.
HelloFresh rises as competition remains absent
HelloFresh is seeing double-digit growth in meals and soups in Spain in 2025, benefiting from the January exit of its only competitor, Let’s Cook, and from increasing brand visibility. HelloFresh relies heavily on social media for marketing, with more than 65,000 Instagram followers, and continues to refine its offer to meet growing demand for personalisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Spain?
- Which are the leading brands in Meals and Soups in Spain?
- How are products distributed in Meals and Soups in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Spain - Category analysis
KEY DATA FINDINGS
Busier and smaller households drives demand for convenience
Global flavours and chilled innovation drive growth in meals and soups
Meal kits sustains growth despite market consolidation and rising retail competition
Chilled innovation and tourism ensure steady growth in meals and soups
Health-focused innovation and clean labels set to reshape product development
Sustainability and decarbonisation initiatives should strengthen category resilience
Mercadona leads intensely competitive landscape
HelloFresh rises as competition remains absent
Supermarkets blur lines with foodservice through expanded ready-to-eat offerings
E-commerce and quick commerce accelerate as hybrid shopping expands
Cooking Ingredients and Meals in Spain - Industry Overview
Consumers seeking convenience and quality
KEY DATA FINDINGS
Convenience and changing lifestyles fuel growth in ready meals and soups
Health-conscious innovation and natural ingredients shape product development
Tourism and global influences boost demand for international flavours
Convenience, health and stable prices underpin positive outlook for cooking ingredients and meals in Spain
Evolving lifestyles and affordability to sustain demand for ready meals
Health awareness and regulatory changes will drive innovation and trust
Mercadona leads as Deoleo invests in innovation and sustainability
HelloFresh and Andro enjoy rapid expansion in 2025
Supermarkets strengthens dominance through adaptation and digital innovation
E-commerce and quick commerce accelerate as convenience expectations rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
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