COMPETITIVE LANDSCAPE
Saarioinen Eesti OÜ continues as leading player
Saarioinen Eesti OÜ is the largest company in Estonia’s meals and soups market, supported by a strong portfolio of ready meals marketed under its Mamma brand. The range includes traditional Estonian main courses, pasta and soups, making Mamma one of the most recognisable and widely available brands across major retail chains.
Lidl continues to gain traction
Among the top 10 players, Lidl Eesti OÜ is the most dynamic company in Estonia. Having entered the market later than in the other Baltic states, the discounter continues to benefit from natural growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Meals and Soups in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Meals and Soups in Estonia?
- Which are the leading brands in Meals and Soups in Estonia?
- How are products distributed in Meals and Soups in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Meals and Soups?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Meals and Soups in Estonia - Category analysis
KEY DATA FINDINGS
Cautious consumer spending hinders growth
Modest growth as consumers balance cost with convenience
Shelf stable soup shows dynamism
New launches could inject life into sluggish category
Greater focus on quality and authenticity
Saarioinen Eesti OÜ continues as leading player
Lidl continues to gain traction
Supermarkets and hypermarkets lead distribution of meals and soups
Discounters is key driver of growth
Cooking Ingredients and Meals in Estonia - Industry Overview
Steady demand despite growing price pressures
KEY DATA FINDINGS
Stagnant performance as prices continue to rise
Health and wellness trend has growing influence of purchasing decisions
Strong preference for local and traditional products
Cooking ingredients and meals will face ongoing challenges
Positive forecast for olive oil while sauces will suffer from stagnation
Private label will continue to gain traction
Salvest is leading local player
Armesta UAB sees rapid expansion
Private label ranges pose growing competition to branded offerings
Supermarkets and hypermarkets remain dominant channels
Discounters leads channel growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Meals and Soups
-
- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
-
- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
-
- Chilled Pizza
- Frozen Pizza
-
- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Meals and Soups research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!